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What 235+ Projects Taught Us About Singapore Consumers

Our Latest Insights

Singapore Coffee Market Research: What Consumers Actually Want

Felicia Hu 2/20/26 Felicia Hu 2/20/26

Singapore Coffee Market Research: What Consumers Actually Want

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The Say-Do Gap: Why Singapore Consumer Research Keeps Lying to You

Felicia Hu 2/18/26 Felicia Hu 2/18/26

The Say-Do Gap: Why Singapore Consumer Research Keeps Lying to You

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Why K-Beauty Dominates Singapore, And What Local Brands Can Learn From Consumer Market Research

Felicia Hu 2/17/26 Felicia Hu 2/17/26

Why K-Beauty Dominates Singapore, And What Local Brands Can Learn From Consumer Market Research

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Halal Certification Isn’t a Compliance Checkbox Anymore. What Do Focus Groups Show What Muslim Consumers Want?

Felicia Hu 2/16/26 Felicia Hu 2/16/26

Halal Certification Isn’t a Compliance Checkbox Anymore. What Do Focus Groups Show What Muslim Consumers Want?

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Patient Journey Market Research in Singapore: What Healthcare Brands Generally Miss

Felicia Hu 2/16/26 Felicia Hu 2/16/26

Patient Journey Market Research in Singapore: What Healthcare Brands Generally Miss

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Food Delivery Behavior in Singapore: What Consumers Actually Want

Felicia Hu 2/13/26 Felicia Hu 2/13/26

Food Delivery Behavior in Singapore: What Consumers Actually Want

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How to Analyze Focus Group Data of Singaporeans Without Losing the Insight

Felicia Hu 2/12/26 Felicia Hu 2/12/26

How to Analyze Focus Group Data of Singaporeans Without Losing the Insight

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Premium vs. Value Skincare: When Singaporeans Splurge and When They Save

Felicia Hu 2/11/26 Felicia Hu 2/11/26

Premium vs. Value Skincare: When Singaporeans Splurge and When They Save

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Market Research about Instagram Effect on Dining: How Social Media Changed Restaurant Choice in Singapore

Felicia Hu 2/10/26 Felicia Hu 2/10/26

Market Research about Instagram Effect on Dining: How Social Media Changed Restaurant Choice in Singapore

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Multicultural Audience Market Research in Singapore: Getting It Right and Rolling

Felicia Hu 2/9/26 Felicia Hu 2/9/26

Multicultural Audience Market Research in Singapore: Getting It Right and Rolling

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Mobile Ethnography in Singapore: When Traditional Research Methods Fall Short

Felicia Hu 2/6/26 Felicia Hu 2/6/26

Mobile Ethnography in Singapore: When Traditional Research Methods Fall Short

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Plant-Based Food Market Research in Singapore: Who's Actually Buying and Why

Felicia Hu 2/5/26 Felicia Hu 2/5/26

Plant-Based Food Market Research in Singapore: Who's Actually Buying and Why

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How to Write a Brief for Singapore Market Research That Actually Gets Results

Felicia Hu 2/4/26 Felicia Hu 2/4/26

How to Write a Brief for Singapore Market Research That Actually Gets Results

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In-Depth Interviews vs Focus Groups: Choosing the Right Research Method

Felicia Hu 2/3/26 Felicia Hu 2/3/26

In-Depth Interviews vs Focus Groups: Choosing the Right Research Method

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Gen Z Skincare Behavior in Singapore: What Young Consumers Actually Do (Insights from Our Market Research)

Felicia Hu 2/2/26 Felicia Hu 2/2/26

Gen Z Skincare Behavior in Singapore: What Young Consumers Actually Do (Insights from Our Market Research)

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Chronic Disease Management Market Research: When Singapore Patients Don't Do What They're Told

Felicia Hu 1/30/26 Felicia Hu 1/30/26

Chronic Disease Management Market Research: When Singapore Patients Don't Do What They're Told

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Caregiver Research in Singapore: The Hidden Decision-Maker Healthcare Brands Ignore

Felicia Hu 1/29/26 Felicia Hu 1/29/26

Caregiver Research in Singapore: The Hidden Decision-Maker Healthcare Brands Ignore

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Healthcare Professional Market Research in Singapore: Getting Doctors to Tell You What They Actually Think

Felicia Hu 1/28/26 Felicia Hu 1/28/26

Healthcare Professional Market Research in Singapore: Getting Doctors to Tell You What They Actually Think

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Mental Health Services Research in Singapore: What Patients Won't Tell You (And Why)

Felicia Hu 1/27/26 Felicia Hu 1/27/26

Mental Health Services Research in Singapore: What Patients Won't Tell You (And Why)

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Your Customer Says "Sensitive Skin" - But Singapore's Climate Makes That Term Mean Ten Different Things. How Can In-Home Ethnography Decode the Difference?

Felicia Hu 1/26/26 Felicia Hu 1/26/26

Your Customer Says "Sensitive Skin" - But Singapore's Climate Makes That Term Mean Ten Different Things. How Can In-Home Ethnography Decode the Difference?

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Request a quote · Felicia Hu managing director · felicia@assembled.sg · +65 8118 1048 · WhatsApp us WhatsApp here