Market research costs in Singapore range from SGD 3,500 for desk research to SGD 50,000+ for complex multi-phased projects. Focus group studies start at SGD 12,000 for a standard 4-group program. Surveys start at SGD 8,000. Central location product testing starts at SGD 15,000. Factors include methodology, sample size, respondent type (general population versus specialist segments like HNWIs or healthcare professionals), and project duration. Assembled provides tailored quotes within 48 hours.

Most projects run 4-8 weeks from brief to final report. Recruitment from our 100,000-member panel takes 1-2 weeks. Fieldwork runs 1-3 weeks depending on methodology. Analysis and reporting takes 1-2 weeks, with topline findings delivered within one week of fieldwork completion. Expedited timelines are available for time-sensitive product launches or competitive responses.

Four core methodologies. Focus group discussions with 6-10 participants per session in English, Mandarin, and Hokkien. In-depth interviews for sensitive topics like healthcare, wealth management, and personal care. Product and concept testing including central location testing, home-use studies, sensory evaluation with ANOVA and JAR scoring, and pricing research. Quantitative surveys including online panels, field intercepts, and mixed methods.

Yes. Our 100,000-member proprietary panel includes 3,200 high-net-worth individuals, 4,800 healthcare professionals, 1,900 C-suite executives, 12,400 premium consumers, and 8,600 insurance policyholders. Built through 9 years of actual project participation, not purchased from a list broker. Available within 1-2 weeks.

Felicia Hu, Managing Director, personally moderates every focus group and in-depth interview session. The same person who scopes your project designs the methodology, leads the fieldwork, debriefs your team on emerging themes, and presents the final report. Her research team handles recruitment, logistics, participant care, and detailed analysis. No junior hand-off between project stages.

Financial services and insurance (~47 projects spanning product development, customer segmentation, and financial inclusion research). Food and beverage (~47 projects including sensory evaluation, concept testing, and menu optimisation). Healthcare and pharma (~35 projects across physician research, patient journey mapping, and medical device evaluation). Beauty and personal care (~28 projects). Additional work in technology, education, luxury goods, and real estate.

At a global agency, a partner pitches the project, a junior executive scopes it, a different person moderates, an analyst writes the report, and a partner presents findings. Five people, none of whom saw everything. At Assembled, Felicia scopes your project, designs the methodology, moderates every session while her team manages recruitment and logistics, debriefs your team on emerging themes while her analysts build detailed findings, and presents the final report herself. One senior lead from start to finish.

Yes. We conduct market entry research for companies from the US, Europe, China, Japan, and Korea. We have coordinated multi-country studies across up to 8 markets simultaneously. We serve as a local fieldwork partner for global agencies, and our panel covers 6 ASEAN markets.

Yes. Clients are welcome to observe all sessions, either in-person behind a one-way mirror or via live video stream for remote teams. All sessions are recorded with full audio and video. Transcripts are provided in English and Chinese where applicable. We also offer executive listening sessions where senior stakeholders can hear consumer voices directly from recorded highlights.

Topline findings are delivered within one week of fieldwork completion so your team can act on early signals. The full report follows with verbatim quotes, data visualisation, segment analysis, and actionable recommendations. Deliverables are typically PowerPoint presentations with PDF versions, ranging from topline summaries to comprehensive 40+ page decks. Felicia presents findings directly to your team, including stakeholders who did not observe the sessions.