+65 8118 1048 felicia@assembled.sg

The Best-Reviewed Market Research Company in Singapore

  • 150+ delighted clients.
  • 600+ projects including focus groups, surveys, and UX tests.
  • 400+ five-star reviews.

New to market research? Let's make it easy.

Why We’re The Best-Reviewed Market Research Company in Singapore

Articulate participants for market research in Singapore

Articulate research participants

We employ Berkley Expressivity Scale, Affective Communication Assessment, and Merrill-Reid Method to test articulation.

Market research in Singapore panel

Social and nodel recruitment

Carefully selected profiles in our database and network to recruit the right participants for market research in Singapore and SEA.

Quick recruitment for market research in Singapore

Recruitment at super speed

At least 50% efficiency in recruitment turnaround time compared to a traditional market research company in Singapore.

Exceptional experience during market research in Singaporepore

Exceptional field experience

Seamless, professional experience for everyone with no last-minute drop-outs. In-house expert qualitative research moderators available within the same market research company in Singapore.

Affordable market research in Singapore

30% more affordable

Participant recruitment, venue, and reports are done in-house. Therefore, we are at least 30% more affordable than a traditional market research company in Singapore.

Sustainable market research in Singapore

Sustainable market research

Our founder is NVPC Company of Good Fellow. She saw the inefficiencies among the market research companies in Singapore to address them via Assembled.

Our Track Record as a Market Research Company in Singapore

Happy Clients Since 2017

Market Research & UX Projects

Market Research Participants

A guide to conducting ethnography in Singapore for market research projects

All You Need to Know to Conduct Ethnography in Singapore

Ethnography is a qualitative market research method. It involves observing consumers in their natural environments to understand their purchase behaviors, buying motivations, and inherent needs.  In this guide from Assembled, we cover everything...
Ethnography & workshops with Diabetic patients

Healthcare Market Research Singapore: Ethnography & Workshops with Diabetic Patients

Pharmaceutical companies invest heavily in healthcare market research to better understand their target audience and create products that meet their needs. However, gaining deep insights into patients' lives, emotions, and needs can be challenging....
Market research company in Singapore focusing on healthcare clients insights

Consumer Insights on Multivitamins in a Singapore Market Research Study

As Singapore's leading qualitative research provider, Assembled recently conducted an in-depth study on multivitamins. This research aimed to uncover consumers' usage and attitudes towards multivitamins in Singapore and to plan the way forward for...
Global Best Practices for Focus Groups in Singapore

Best Practices for Focus Groups in Singapore

Conducting focus groups in Singapore to uncover Singaporean consumer behavior can be a challenge - especially when it is your first time thinking of focus groups. Below, we will emphasize the essential preparatory steps ensuring a fruitful focus...
Best rated focus group company in Singapore with expert local moderators skilled in cultural nuances

The Best-Rated Market Research Company in Singapore

We've been receiving an overwhelming amount of 5-star Google reviews. It's these 400+ 5-star reviews that make us the best-rated market research company in Singapore. Therefore, we thought it would be a great idea to share some of the highlights...
Business traveler focus groups in Singapore with travelers

Interviews and focus groups in Singapore with travelers

Efficient project management and a focused field team are crucial when conducting massive qualitative research projects involving diverse audiences. At Assembled, we specialize in recruiting research participants from a wide range of backgrounds...
The Role of Focus Groups in Singapore Market Research

The Role of Focus Groups in Singapore Market Research Practices

In the pulsating heart of Southeast Asia lies Singapore, a hub of innovation and business dynamism. Understanding the consumer is paramount for companies vying for a slice of the Singaporean market. This understanding is forged through precise,...
Consumer insights from kids market research in Singapore

Consumer insights from kids market research in Singapore

Singapore is known as the "Myopia capital of the world" with 65% of primary school students affected by the condition. According to a report by Today Online, Singaporean parents are hesitant to let their kids spend at least two hours a day...
Banking market research in Singapore with corporate customers and CFOs

Market Research in Singapore on Banking and Corporate Customers

The growth potential of Southeast Asia is undeniable, and corporate banking has an essential role to play in realizing it. However, expanding financial inclusiveness across ASEAN and maximizing growth is not without its challenges. According to...
Conducting B2B Singapore Market Research with CXOs

Conducting B2B Singapore Market Research with CXOs

Singapore is a hub for business and commerce, with a thriving B2B market that is constantly evolving. Singapore market research within B2B CXOs is crucial for businesses to stay ahead of the competition and make informed decisions. In this blog...
Chew W L
Chew W L
2023-12-06
I enjoyed the focus group discussion that was conducted. Felicia is very friendly and facilitated the session very well. The venue is centrally located and equipped for the focus group discussion.
KIM HAR WONG
KIM HAR WONG
2023-12-06
Had an enjoyable time sharing my view in the focus group. Felicia is a very friendly facilitator, she make sure everyone is comfortable to share without restriction.
Zaphara Oxford
Zaphara Oxford
2023-12-06
Warm and engaging experience. Felicia and team were able to ask the right questions and keep within time allocated.
Nettia Wonderland
Nettia Wonderland
2023-12-06
Participated in a focus group facilitated by Felicia and it was a very engaging and enjoyable discussion with equal opportunities to voice our opinions/thoughts. From the screening to the focus group, it was very well thought out and communicated to the participant (me). ☺️
Joey Lee
Joey Lee
2023-12-06
I have a pleasant & engaging focus group discussion session where I got to share my views & comments. I totally enjoyed the session that was conducted. Felicia is very friendly and experienced in engaging all the participants throughout the session and made us feel comfortable to share our views and opinions freely. There were also constant reminders and follow up on the timing and venue details which was very good effort. Thanks Assembled for the opportunity for me to participate in this recent focus group. Look forward to future possible opportunities with Assembled again.
Cecilia Chng
Cecilia Chng
2023-12-06
Assembled conducts market research with professionalism. The facilitation of the focus group is also smooth and enjoyable. I’m glad I’ve the chance to be part of the participant!
Christine Eng
Christine Eng
2023-12-05
Felicia is professional and friendly, providing me constant and clear reminders about dates, times, and meeting points. The experience was undeniably positive, and I found the discussion I took part in quite enjoyable. In summary, a truly great experience!
Nicolas Tay
Nicolas Tay
2023-12-04
Pleasant experience with the interviewers and the coordination was done perfectly! Kept up to date with the process and the steps were easy to follow. Would highly recommend :)
Sam
Sam
2023-12-02
Friendly and prompt replies.
Saiful. Ismail
Saiful. Ismail
2023-12-02
Quite an informed market research

Let’s Work Together! Looking for a market research company in Singapore?

Please feel free to reach out to us at +65 8118 1048 or email us at felicia@assembled.sg