Our market research in Singapore
… involves articulate research participants, fast turnarounds, exceptional experience, good value & giving back to the society.
We specialise in healthcare, B2B, and affluent market research in Singapore.
July 2023 CPI: 7 Implications For Market Research in Singapore
The Consumer Price Index (CPI) is more than just a measure of inflation. What does it mean to the market research in Singapore? It's a treasure trove of insights into consumer behaviour, preferences, and the shifting sands of demand and supply. Singapore's July 2023 CPI findings offer a fascinating glimpse into these dynamics. Let's dive in. 1. Food Commodities: The Staple Shift The first half of 2023 has seen some intriguing fluctuations in the prices of staple foods. Premium Thai favourite...
Unveiled: What Singapore Businesses Won’t Tell You About Market Research
Singapore is a testament to rapid evolution and innovation, with its bustling market dynamics and forward-thinking consumers. While many businesses seek to establish their footing here, understanding the terrain becomes essential. A pivotal question that resonates with many is, "How much do you pay for market research?" The answer isn't straightforward, but diving deep into the nuances of market research in Singapore can offer clarity. At the heart of a thriving business hub like Singapore...
Assembled: The Best-Reviewed Focus Group and Market Research Company in Singapore
We've been receiving an overwhelming amount of feedback on our Facebook page, and we thought it would be a great idea to share some of the highlights with you. After all, your feedback helps us grow and serve you better. 1. Professionalism at its Best One of the most recurring themes in our reviews is the appreciation for our professionalism. Many of you have commented on how our team is always prompt, well-prepared, and thorough in our research methodologies. It's heartening to know that our...
Dive Deeper into Singaporean Consumer Behavior with JTBD and Focus Group Research
Market research is a critical cornerstone in today's dynamic and competitive business environment, particularly in Singapore. Companies striving to carve a niche or maintain leadership must continuously innovate and adapt. It's no longer sufficient to meet customer demands merely; businesses must anticipate them. This is where the Jobs-to-be-Done (JTBD) approach steps in as a transformative solution. What is the JTBD Framework? Jobs-to-be-Done (JTBD) is more than just a buzzword in the...
The Role of Focus Groups in Singapore Market Research Practices
In the pulsating heart of Southeast Asia lies Singapore, a hub of innovation and business dynamism. Understanding the consumer is paramount for companies vying for a slice of the Singaporean market. This understanding is forged through precise, well-timed market research, a crucial element of business strategy. But when, and more importantly, how should brands navigate the intricate tapestry of Singapore's consumer behaviour? Why Market Research is Your Business's North Star Every...
Emerging Trends in Consumer Behavior in Singapore: An Insightful Study by Assembled
Singapore is renowned for its vibrant market, which is influenced by rapidly changing consumer behaviour trends. Understanding consumer behaviour is critical for businesses to effectively meet their customer's ever-evolving needs. It involves understanding why consumers make their purchases, what they buy, when and where they buy, and how often they buy. As a well-established market research agency in Singapore, Assembled takes an in-depth approach to studying these behaviours. We leverage a...
Singapore Focus Groups: An In-Depth Guide From Assembled
Singapore is renowned for its robust market research landscape and provides fertile ground for meaningful consumer insights. At this landscape's heart, focus groups are a tried-and-true method for gathering deep, qualitative data. The Essence of Focus Groups Focus groups are an essential tool for businesses to understand customer viewpoints, behaviours, and motivations. These assemblies aim to generate rich discussions, promoting exploring attitudes, perceptions, and opinions. In Singapore,...
Focus Groups on Singapore’s Supplement Landscape
Assembled, recognized as a frontrunner in the Singaporean market research arena, prides itself on delivering cutting-edge qualitative research and market intelligence. Our recent expedition into the world of focus group research took a deep dive into the intricate consumption patterns of various supplements among Singaporeans. This research is instrumental for consumer insights, marketing, and brand teams eager to understand Singapore's ever-evolving consumer behaviour. Understanding the...
Unveiling Consumer Insights on Multivitamins in Singapore Market Research
As Singapore's leading qualitative research provider, Assembled has recently conducted an in-depth study on multivitamins. This research aimed to uncover consumers' usage and attitudes towards multivitamins in Singapore and to plan the way forward for our client's message rollout. By interviewing pharmacists, we also gained valuable insights into their perspective on the multivitamin consumer. Multivitamins vs Specialised Vitamins: Consumer Preferences Through a combination of exploratory...
Singapore In-Home Immersion Exercise: Understanding Consumer Behavior for Retail Chains
Assembled is Singapore's best-reviewed market research agency, providing market intelligence, analysis, and insights to clients across various industries. In one of our recent projects, we conducted in-home immersion exercises to help retail chain client understand their customers better. The Challenge Our retail chain client wanted to validate their positioning, strengths, and areas of improvement amongst customers and non-customers against the competition. They also wanted to understand...
B2B Market Research in Singapore: Insights from CXOs, CFOs, and CEOs
Singapore is a hub for business and commerce, with a thriving B2B market that is constantly evolving. Conducting B2B market research is crucial for businesses to stay ahead of the competition and make informed decisions. In this blog post, we'll explore the secrets to successful B2B market research in Singapore with insights from CXOs, CFOs, and CEOs. Qualitative Research for In-Depth Insights At Assembled, we believe that qualitative research is key to gaining in-depth insights into the B2B...
Business class travelers and Online market research interviews
Efficient project management and a focused field team are crucial when conducting massive qualitative research projects involving diverse audiences. At Assembled, we specialize in recruiting research participants from a wide range of backgrounds and industries, including business travelers and retirees traveling for leisure. In this blog, we'll explore how we conducted 150+ hours of qualitative fieldwork to gain valuable insights for our clients. Tracking Travel Experience Through Selfie...
Consumer insights from parents of kids with Myopia
Singapore is known as the "Myopia capital of the world" with 65% of primary school students affected by the condition. According to a report by Today Online, Singaporean parents are hesitant to let their kids spend at least two hours a day outdoors, even though it can help prevent myopia. The problem is only expected to worsen, with about 80% of Singaporean adults projected to develop myopia, and 25% of them with high myopia, according to the same report. The root causes of this epidemic are...
Luxury Cars: Providing Freedom, Adventure, and Recognition to High Net-Worth Individuals
Luxury cars have long been a symbol of status, success, and prestige. For high net-worth individuals (HNWIs), owning a luxury car provides more than just transportation – it provides a sense of freedom, adventure, and recognition. In a recent market research study conducted by Assembled, we gathered insights from over 50 luxury car owners, including high-end Audi, BMW, and Mercedes-Benz owners. The Value of Luxury Cars to HNWIs During our focus group discussions, participants shared their...
Focus groups with creative photographers in Singapore
With the widespread use of smartphones, photography has become an integral part of daily life. Our client wanted to understand what drives amateur photographers to purchase high-end cameras and take professional-quality photos. They were also keen on learning from successful award-winning photographers. Assembled for Insight: Affordable Creative Profile Recruitment To gain insights into the amateur photography market, we assembled various participants from various backgrounds, including recent...
Focus group rooms bring out the insight
As a market research agency, we understand that focus group discussions are only effective if participants are engaged and provide insightful feedback. That's why we prioritize creativity and engagement in our focus group rooms, and we go to great lengths to ensure that our clients are satisfied with our research process. The Importance of Creativity and Engagement in Focus Group Discussions Our focus group rooms are designed to inspire participants and encourage collaboration, which helps us...
Co-Creating Digital Finance with Affluent Consumers in SEA
The affluent consumers of SEA hold the key to region's future. With the region's economies growing rapidly, financial institutions are seeking ways to tap into the purchasing power of young, educated, and affluent consumers. Technical Issues with Digital Financial Transactions However, the tech-savvy affluent consumers in the emerging regions of Southeast Asia have already faced many technical issues with digital financial transactions in the past. They demand secure, reliable, and efficient...
The millennial mothers in Manila and Bangkok
Millennial moms in Southeast Asia are time-pressed dinner superheroes. They juggle work, household chores, and parenting, all while ensuring their family enjoys delicious and nutritious meals. A crucial part of their cooking arsenal is a set of secret cooking ingredients - spices and condiments - that add flavor and depth to their dishes. As tech-savvy millennials, they are always looking for new experiences and ways to enhance their culinary skills. When a client approached Assembled with the...
Innovation work: Ethnography & workshops with Diabetic patients
Pharmaceutical companies invest heavily in market research to better understand their target audience and create products that meet their needs. However, gaining deep insights into patients' lives, emotions, and needs can be challenging. To build empathy and truly understand the lives of diabetic patients, a leading pharma visited Singapore to immerse themselves in the lives of diabetic patients, using ethnography and workshops with clients, agencies, and consumers. 32 Type 1 and 2 Diabetic...
Product testing with affluent expats of Singapore
Engaging expats to conduct market research in Singapore can be challenging, especially when it comes to testing novel products. Expats in Singapore, particularly those from the US, UK, Canada, Australia, Germany, and France, have strong views on product testing and may require unique incentives to participate in research. In this case study, we demonstrate how Assembled successfully recruited affluent expats for product testing. Recruiting Affluent Expats for Market Research in Singapore To...
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