+65 8118 1048 felicia@assembled.sg

Experienced Moderators

We bring more than 10 years of know-how across communications in the APAC along with 5 years in Southeast Asia market research. We specialise in interviewing, facilitating, and mediatating C-suite, B2B, and B2C interviews. 

Focus group moderators in Singapore with expertise in healthcare, B2B, and High Net-worth Individuals


At Assembled, we understand the importance of in-depth, quality market research for any organization that aims for growth and innovation. Whether you're a small business or a multinational corporation, our top-notch team of experienced local moderators is here to guide you through the process of qualitative market research in Singapore.

Our moderators, certified and seasoned in their craft, go beyond just facilitating focus groups. They guide the entire market research process, starting from the design of your research project to the selection of suitable participants and, finally, leading the discussions that extract the most insightful findings.

As a testament to our superior services, we have received over 400 five-star reviews from our clients who have experienced firsthand our professionalism, meticulous attention to detail, and dedication towards delivering actionable results.

Our team also prides itself on our adherence to local cultural nuances and language. In Singapore, where multiculturalism is a way of life, it's crucial to consider these elements during discussions. For example, language nuances like Singlish or cultural practices unique to the different racial and religious communities are essential in understanding consumer behaviour in the local context. Recently, a market research project we conducted on a popular local beverage brand utilized a focus group comprised of participants from diverse ethnic backgrounds. Our moderators effectively steered the discussion, incorporating local cultural nuances and language subtleties.

Moreover, we're attentive to ensuring our client's comfort and providing clear communication throughout the research process. Many reviewers have highlighted our proactive approach, such as sending reminders, providing clear instructions for the meeting point, and even escorting participants to our office. Participant Wan Lin Sim appreciated the warm and friendly environment created by Felicia and the clear instructions given before the meet-up.

Our qualitative research moderation services, coupled with our commitment to professionalism and cultural sensitivity, have made us the top choice for market research in Singapore. We strive to maintain this high standard of service, as exemplified by our 400+ five-star reviews, and we look forward to assisting you in your market research needs.

Don't take our word for it. Just drop us a message at felicia@assembled.sg to know more about our work with 100+ extremely happy clients.

Focus group moderator in Singapore

Let’s Work Together! Looking for a market research company in Singapore?

Please feel free to reach out to us at +65 8118 1048 or email us at felicia@assembled.sg