Surveys That Capture What Singapore Actually Thinks
Assembled is a Singapore-based market research agency founded in 2016 by Felicia Hu. Our survey research draws on a proprietary panel of 100,000+ members across six ASEAN markets, with 600+ projects completed for brands entering, launching, and growing in Southeast Asia. Every survey is designed, fielded, and analysed by senior researchers who understand Singapore's multilingual, multicultural consumer landscape.
Online Surveys
Our online surveys reach respondents across Singapore within days. We programme surveys in English, Mandarin, Malay, and Tamil, with logic branching that adapts to each respondent's profile. Quota sampling based on Singapore's population data ensures your results reflect the country's actual demographic composition, not just the people easiest to reach.
We handle everything from questionnaire design through data cleaning and cross-tabulation. Typical turnarounds run 7 to 10 business days from approved questionnaire to topline results, with full reporting following within 2 weeks.
Intercept and Field Surveys
Some questions need to be asked in context. Our field teams conduct intercept surveys at malls, clinics, retail outlets, F&B locations, and transit hubs across Singapore. Trained interviewers work in English, Mandarin, and Malay, capturing responses on tablets with real-time data upload.
Intercept surveys are especially valuable for location-specific research, such as measuring foot traffic patterns, store experience satisfaction, or post-purchase sentiment at the point of sale. We manage permits, interviewer scheduling, and quality control.
Mixed-Method Designs
Numbers tell you what. Conversations tell you why. Our most impactful projects combine survey data with qualitative depth from focus groups or in-depth interviews. The survey quantifies the pattern. The qual unpacks the reasoning behind it.
A typical mixed-method programme starts with exploratory qual to identify the right questions, moves to a survey for scale and statistical confidence, then returns to qual for deeper probing of the most surprising findings. This layered approach gives you evidence that holds up in boardrooms and investor presentations.
Brand Tracking and Longitudinal Studies
Brand health, customer satisfaction, NPS, and awareness tracking require consistent methodology wave after wave. We design tracking programmes with stable cores and flexible modules, so you can monitor trends while also probing emerging issues each quarter.
Our panel infrastructure supports re-contact for longitudinal studies, allowing you to follow the same cohort over time. This is particularly valuable for measuring the impact of campaigns, product launches, or market entry activity in Singapore.
How a Survey Project Works
Survey Research for Teams That Need Numbers
Whether you are sizing a market, tracking brand health, or validating qualitative findings, our survey programmes deliver the statistical evidence your stakeholders require.
Brand and Marketing Teams
Brand awareness tracking, campaign effectiveness measurement, customer satisfaction scores, and competitive positioning studies across Singapore's consumer segments.
Product and Innovation Teams
Concept testing, pricing sensitivity analysis, feature prioritisation, and post-launch satisfaction measurement. Quantify demand before you commit to development.
Market Entry Strategists
Market sizing, competitive landscape mapping, consumer segmentation, and willingness-to-pay studies for companies entering Singapore from overseas markets.
Healthcare and Pharma
Patient journey mapping, HCP prescribing behaviour surveys, treatment satisfaction tracking, and health literacy assessments across Singapore's diverse population.
Financial Services
Customer experience benchmarking, product preference studies, digital adoption tracking, and regulatory perception surveys for banks, insurers, and fintechs operating in Singapore.
Food and Beverage
Taste preference quantification, dining behaviour surveys, brand consideration tracking, and willingness-to-pay for new product concepts in Singapore's competitive F&B landscape.
Survey Research Investment
Fixed-fee pricing scoped to your study. No hourly billing, no surprise charges. Every quote includes questionnaire design, programming, panel recruitment, fieldwork, data cleaning, and a presentation-ready report.
| Programme | Includes | From |
|---|---|---|
| Online Survey Standard single-market study |
Questionnaire design (up to 25 questions), bilingual programming, quota sampling from our 100,000-member panel, data cleaning, cross-tabulations, topline and full report | SGD 3,800 |
| Intercept Survey Field-based with trained interviewers |
Survey design, interviewer training, 3 to 5 fieldwork locations, tablet-based data capture, location permits, real-time quality monitoring, full analysis report | SGD 8,000 |
| Mixed-Method Programme Survey + qualitative depth |
Online survey plus 4 focus group sessions or 12 to 15 in-depth interviews, integrated analysis, presentation-ready deliverables | SGD 15,000 |
| Tracking Programme Quarterly or biannual waves |
Consistent methodology across waves, trend dashboards, wave-on-wave comparison, executive summary per wave, annual deep-dive report | SGD 3,500 /wave |
What makes our surveys different. Most online panels in Singapore are rented from global aggregators. Our panel of 100,000+ members was built over 10 years through direct project participation. Members are profiled, verified, and regularly refreshed. That means higher completion rates, more thoughtful responses, and data you can trust. Assembled is recognised by Clutch and GoodFirms among Singapore's leading research agencies, and our methodology draws on standards set by the Market Research Society (MRS UK) and ESOMAR.
Survey Research FAQ
How much do surveys cost in Singapore?
How long does a survey project take?
What languages can the survey be conducted in?
Can you survey specialist or hard-to-reach audiences?
How is a survey different from a focus group?
What deliverables do I receive?
Do you run surveys for companies outside Singapore?
Tell Us What You Need to Measure
Every survey is scoped individually. Share your research objectives and we will send a detailed proposal with timeline, methodology, and fixed-fee pricing within 48 hours.
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