Test your product with
the people who will
actually buy it.
Before you manufacture 50,000 units for Singapore or Southeast Asia, put the product in the hands of consumers who will judge it at shelf. We run focus groups, central location tests, and sensory evaluations with respondents from our 100,000-member panel. Same senior researcher from brief to report.
Your internal team loved the product. That tells you nothing about Singapore.
Most product launches in Singapore fail for the same reason. The product was tested internally or in its home market, and nobody checked whether local consumers would react the same way. They almost never do.
Singapore consumers are comparison-driven, ingredient-literate, and influenced by cultural expectations that vary across Chinese, Malay, Indian, and expat segments. A texture that feels "premium" in Tokyo might feel "heavy" in Singapore's tropical humidity. A flavour profile that works in Sydney can fall flat with Singaporean palates shaped by decades of hawker culture.
Our research on the Say-Do Gap revealed that what Singapore consumers claim in a survey and what they choose at shelf can diverge by 30% or more. Product testing closes that gap. Not with opinions from a conference room, but with structured evaluations from the actual target buyer.
Six testing methods, matched to your decision
We don't run a generic product test. We design the methodology around what you need to decide. Choosing between two formulations is a different study from evaluating pricing tolerance or testing packaging shelf appeal.
100+ consumers evaluate your product in a controlled environment. We score taste, texture, appearance, aroma, and overall acceptability using 9-point hedonic scales and JAR (Just About Right) scoring. Ideal for FMCG and F&B products where sensory response drives purchase. Sessions run from our dedicated research facilities.
Does your packaging communicate the right message within three seconds? We test stopping power, comprehension, and perceived value against competitor products placed alongside yours. For beauty brands entering Singapore, our skincare FGD methodology is specifically designed for this category.
Triangle tests, paired comparison, and descriptive analysis using trained and untrained panels. We run ANOVA and statistical significance testing to separate real sensory differences from noise. This is how you decide which formulation to scale.
Van Westendorp price sensitivity, Gabor-Granger demand curves, and choice-based conjoint analysis. We identify the price band where willingness-to-pay meets perceived value. Our research into when Singaporeans splurge versus save shows how price elasticity shifts by category.
Before you develop the prototype, test the concept. We evaluate purchase intent, perceived differentiation, and need state alignment using our Jobs-to-Be-Done framework. This tells you whether the product idea deserves the R&D investment.
Products shipped to 50 to 200 panellists for extended use in their own homes. Diary entries, photo documentation, and structured follow-up interviews. For categories where first impression differs from sustained use, this is the only method that captures both. We complement with mobile ethnography for richer behavioural context.
Where we test products in Singapore
235+ projects across four categories that demand different testing approaches. A supplement requires trust signals and efficacy perception testing. A beverage needs sensory scoring under tropical conditions. We design for the category, not around a standard template.
Texture, scent, absorption rate, packaging feel, ingredient comprehension. Singapore consumers scrutinise claims and compare relentlessly. We've tested products for brands navigating K-beauty expectations, halal certification demands, and the premium-versus-value split that defines this market.
Taste tests, concept evaluation, packaging shelf appeal, and pricing studies for QSR, specialty coffee, packaged foods, and health beverages. Singapore's hawker heritage means consumers carry strong baseline flavour expectations. Products that ignore this context fail quickly.
Trust, efficacy perception, dosage comprehension, and regulatory claim testing. With 4,800 healthcare professionals in our panel, we test both the consumer experience and the practitioner recommendation pathway that shapes purchase decisions in this category.
UX testing, feature prioritisation, onboarding flow evaluation, and hardware concept testing. We recruit tech-savvy Singapore users segmented by usage behaviour, not just demographics. For fintech, insurance apps, and smart home devices, we test comprehension and willingness-to-adopt.
Product in hand to report on desk in 3 to 6 weeks
What decision does this test need to answer? We build the methodology from there. Monadic, sequential monadic, paired comparison, or protomonadic. Our briefing guide helps first-timers frame the right question.
Respondents screened from our 100K panel for genuine category usage. We screen for articulation, not just demographics. Recruit in 1 to 2 weeks. You approve the participant profile before fieldwork begins.
CLT, focus groups, in-depth interviews, or in-home usage. All sessions recorded, transcribed, and scored using standardised evaluation frameworks.
Statistical analysis, verbatim highlights, and clear go/no-go recommendations. Our approach to analysing Singapore data preserves the cultural nuance that standard reporting strips away.
What you get that a global agency cannot offer
At a global agency, five different people touch a product test. At Assembled, Felicia Hu designs the methodology, writes the discussion guide, moderates the sessions, and presents the findings. After 600+ sessions, she reads the room signals that junior moderators miss.
Singapore consumers explain sensory experiences differently in Mandarin versus English. "Smooth" in English maps to at least three distinct Mandarin descriptors. Felicia moderates in both languages, plus Hokkien. Our multicultural research approach is built for this complexity.
Felicia writes for MRS Research Live and ESOMAR Research World. The global perspective behind your local product test comes from someone whose methodology is peer-reviewed.
Better sessions produce better data. When participants feel comfortable and respected, they share honestly. That candour is rare in a high-context culture, and it's the reason our product tests surface insights that less skilled moderation misses.
What product testing costs in Singapore
Every quote includes active consultation, scoping, methodology design, fieldwork, report, presentation, and strategic recommendations. All quotes are fixed-fee. No hidden charges.
| Research Programme | Starting From |
|---|---|
| Desk research | SGD 2,500 |
| Quantitative survey | SGD 4,000 |
| Focus groups (per group) | SGD 3,000 |
| Product / concept testing (CLT) | SGD 6,000 |
| Multi-phase or multi-market study | SGD 15,000+ |
Final pricing depends on methodology, sample size, respondent type, and project duration. Tailored quote provided within 48 hours. Request a quote →
Common questions about product testing in Singapore
How many consumers do I need for a reliable product test?
Can you test my product if I'm based outside Singapore?
What's the difference between a CLT and a focus group for product testing?
How fast can you turn around a product test?
Do you test food and beverage products?
Can you handle multi-market product testing across Southeast Asia?
What languages do you conduct product testing sessions in?
How do you recruit the right consumers for product testing?
Insights that product teams find most useful
with Singapore consumers?
Tell us about your product, your timeline, and the decision this test needs to answer. Most clients hear back within 24 hours with a scope and quote.
Request a quote →