Verified Reviews
700+ reviews. 4.9 stars.
700+ reviews. 4.9 stars.
Singapore's best-rated market
research agency since 2016.
Every review below comes from a real research participant. We did not ask them what to write. We did not screen what they posted. Their words, linked directly to our Google listing.
★★★★★ Read all reviews on Google4.9
Google Rating
700+
Verified Reviews
95%
Five-Star
2016
Established
Why this matters for clients
Our participants engage.
The hardest part of qualitative research is finding the right people. These reviews describe what happens when you do.
★★★★★
"First time participating in a remunerated FGD. Great facilitation, and great fellow participants as well. Quality of discussion was actually quite high and probably produced a lot of insights useful for the brand that needs it."
★★★★★
"Attended a focus group study with Assembled, it was an eye opening and pleasurable discussion I had with 6 others. Good mix of different demographics for the attendees and I gained valuable insights of other's perspectives during the discussion. The venue was at a co-working space in the CBD area and it was a conducive environment."
★★★★★
"It is so nice to sit down with group of people, that albeit we may have differing opinions, we still able to engage in a light-hearted manner. Kudos to team Assembled for the hospitality — from fetching the participants to the venue to the refreshments served."
Focus Group Research
Our focus group services →
Focus groups in Singapore
Assembled runs qualitative focus group discussions across consumer segments in Singapore, from exploratory concept testing to usage and attitude studies. Nearly 100 of our Google reviews mention focus groups specifically.
★★★★★
"I recently had the opportunity to participate in a research study with Assembled, and it was a fantastic experience from start to finish. The team was incredibly professional and well-organized, and the entire process was smooth and enjoyable. They provided clear instructions and ensured that I felt comfortable and valued throughout the study."
★★★★★
"Engaging and insightful focus group discussions. I recently participated in a focus group discussion by Assembled on fast food trends, and it was a really enjoyable experience. The facilitator was professional, engaging, and created an open environment where everyone could freely share their views. The discussion was well-structured yet conversational."
★★★★★
"I have a pleasant & engaging focus group discussion session where I got to share my views & comments. I totally enjoyed the session that was conducted. The team is very friendly and experienced in engaging all the participants throughout the session and made us feel comfortable to share our views and opinions openly."
Product Testing & Sensory Studies
Our product testing services →
Product testing and CLT research in Singapore
Central location tests, food tasting sessions, and sensory evaluation studies require precision logistics. Temperature control, sample rotation, palate cleansing, controlled lighting. Participants consistently highlight the operational detail in our product testing sessions.
★★★★★
"The food tasting session was well-organized, with every detail thoughtfully planned. The dishes were served hot, and the clear, step-by-step instructions made the process seamless. Participants were well taken care of, with water, biscuits, gloves, tissues, and wet wipes readily provided for convenience."
★★★★★
"A well organised food study session by Assembled. The logistics were well run right from the meeting point at the MRT and the mini bus transport to study location. The staff are patient and well organised ensuring the attendees are well taken care of."
★★★★★
"My first time attending food tasting session and it was very well organised. Everything was clear and well planned from logistics arrangements to the venue. Each step was given clear instructions and with photo even for the meet up point. The session was comfortable with clear instructions given and in a relaxing environment."
★★★★★
"I participated in a focus group session which included some food tasting with Assembled. The session was well-organised and prior to the session we were well informed on the meeting location and some things to expect. The session overran but it was engaging and well paced."
F&B & FMCG Research
Our F&B research services →
Food and beverage consumer research
Assembled conducts F&B and FMCG research covering the full consumer journey. Taste preferences, packaging response, pricing sensitivity, and purchase drivers. Over 40 of our reviews come from participants in food and beverage studies.
★★★★★
"The focus group discussion on supermarket shopping was exciting and enjoyable. The team were friendly and helpful. They sent reminders and clear instructions on the meeting point, leading us to the office. The moderator was professional, able to keep us from straying off the topic while keeping the discussion fun."
★★★★★
"Super organised and very well thought out the whole process. I was too engrossed in the process and I didn't realise the time passed so fast, I didn't get to enjoy much of the food at the end. But anyway it was my first time taking part in a food tasting session. The whole process was amazing."
★★★★★
"Had an opportunity to attend a food tasting study with Assembled. Very professional, proficient and swift in everything from the communication to handling the entire process. It was really very smooth overall and the staff really kept us engaged throughout the session."
Skincare & Beauty Research
Beauty and skincare product research
Skincare studies involve home-use protocols, product diaries, photo documentation, and follow-up surveys spread across weeks. These reviews describe how participants experienced that process.
★★★★★
"It is indeed a great platform where I am able to try new products that have not been launched yet. The instructions are clear and the beauty products work effectively on my skin. I look youthful and fine lines have reduced significantly. I am looking forward to the launch of the product and would love to participate in more studies."
★★★★★
"Did a skincare study and the entire process is simple and fuss free. Instructions given were clear and there are even sample videos provided. Easy to follow through the entire process. Definitely wish to join in more studies if given the chance to do so."
Healthcare & Patient Research
Our healthcare research services →
Healthcare market research in Singapore
Patient workshops, healthcare professional interviews, and clinical pathway studies require moderators who understand both research methodology and medical sensitivity. Read more about our healthcare research practice.
★★★★★
"I am impressed with the professionalism on how it was handled from the beginning to the end of the workshop. The cheerfulness of the team puts us at ease knowing that we are 'patients' and makes us feel good. I enjoyed much in our sharing with both 'patients' and the company that has given us this opportunity."
★★★★★
"Facilitator made me feel at ease and was patient. They sent reminders and clear instructions on the meeting point. Discussion was engaging and clarified well when in doubt. Venue is convenient and conducive. Overall a good experience."
Financial Services Research
Our financial services research →
Insurance and financial services research
Financial services research in Singapore requires participants who can articulate complex decision-making around insurance, banking, and investment products. Read more about our financial services research practice.
★★★★★
"Just participated in a Travel Insurance Survey with Assembled. The team were both very detailed & prompt in sending info and updates via WhatsApp. The session was conducted in a very friendly & relaxed, yet professional & engaging manner. Location was very central and environment was ideal for the discussion."
UX & Usability Testing
Our UX research services →
UX research and usability testing in Singapore
Usability sessions take participants to testing labs where they interact with live products, prototypes, and digital interfaces. These reviews describe the logistics of those sessions, from meeting at the nearest MRT station to being briefed en route. Read more about our UX research practice.
★★★★★
"The survey was professionally arranged. Instead of merely sending me to the venue, Assembled had deployed someone to meet me prior to sending me to the venue. This is indeed a nice touch and much appreciated. En route to the venue, the briefing was done to manage expectations. Similarly, I was being escorted after the session."
★★★★★
"Assembled is a thoroughly professional qualitative market research company. Their communication pre- and post-survey is exemplary. Assembled had arranged someone to pick me up from the nearest train station to the survey location and also ensured that I knew my way back. I applaud the efforts and lengths they go to."
★★★★★
"Whole process was smooth and easy, with meet up points at the nearest MRT and further accompanied to the location itself, and back. The staff definitely took away the awkwardness throughout and made the whole time an enjoyable experience. The wait for the client didn't even seem long while chatting."
Market Research Excellence
What participants say about working with us
Over 100 reviews express the intention to return or recommend Assembled. For a research agency, repeat participants mean lower no-show rates, higher engagement, and better data.
★★★★★
"I recently participated in a market research study coordinated by Assembled, and I was thoroughly impressed by the entire experience. From the start, the team exhibited a deep understanding of the research objectives and ensured that all participants were well-informed and comfortable throughout the process. Communication was excellent, providing clear instructions and timely updates."
★★★★★
"Participating in the market research was a great experience. From the start, the team was friendly and approachable, making me feel comfortable and at ease. They clearly explained the purpose of the research and what was expected, which helped set a positive tone for the session. The questions were well-thought-out, keeping the conversation focused and smooth."
★★★★★
"It was a great market research session with Assembled. The team made me feel really comfortable right from the start, and their bubbly personality kept the whole discussion lively and enjoyable. I really appreciated how smoothly they guided us through the different topics. Everything flowed so naturally and nothing felt forced."
★★★★★
"Most wonderful and thoughtful experience! Safe and effective surveying of diverse communities, highly recommended!"
Inclusive Fieldwork
Research that reflects Singapore
Singapore's consumer market is multilingual, multi-ethnic, and multi-faith. Our fieldwork reflects that. Participants mention halal-friendly refreshments, prayer spaces, multilingual facilitation, and accessibility accommodations as standard.
★★★★★
"The team were there at the meeting point to lead us the way to the meeting room. Halal friendly snacks were provided as there are Muslims in our group. Short intro of the hosts and group participants and then we were all in the discussion with much sharing and laughter."
★★★★★
"The team were warm and accommodating. They provided me a prayer space, and also went the extra mile to meet us at a designated point to ensure that we reached their office easily. I would love to participate in their future studies."
★★★★★
"First time doing survey by Assembled. From the link up to the arranged date has been very professional. Minimising my difficulty in walking, I was advised that assistance was ready if I needed it. Very thoughtful."
How we run studies
Operational standards, verified by participants
These numbers are extracted from 700+ independent Google reviews. Each one represents real participants describing their actual experience.
77
Pre-session communication
Reviews mentioning WhatsApp updates, reminders, clear instructions, and timely information before sessions.
28
Meet and escort
Reviews describing staff meeting participants at MRT stations and walking them to the venue.
21
Transport provided
Reviews noting shuttle buses and organised transport from meeting points to study locations.
26
Venue quality
Reviews praising conducive, comfortable, well-lit environments for research sessions.
15
Refreshments & care
Reviews mentioning snacks, drinks, halal options, gloves, tissues, and other participant amenities.
104
Would return
Reviews expressing the intention to participate again or recommending Assembled to others.
★★★★★
"It was a great discussion. The group discussion was planned and executed efficiently with ushering from the MRT station to the office. Enough time given to get seated comfortably, rest and start the reasonably 2 hours of discussion served with good refreshments to enjoy while in discussion. Environment was conducive."
★★★★★
"Conducive and comfortable environment! Studies were conducted efficiently and smoothly; truly shows that they do their homework prior to conducting studies! Participants were kept as comfortable as possible so that their state of mind would not end up as a factor in the end."
Our Research Team
Assembled staff mentioned by participants
Across 700+ reviews, participants name individual team members. These are the people who run our sessions.
Felicia
Charlene
Olivia
Joyce
Crystal
Dayna
Frequently Asked Questions
About our reviews and research
How many Google reviews does Assembled have?
Assembled has over 700 verified Google reviews with a 4.9-star average rating, making it Singapore's best-rated market research agency. Over 95% of our reviews are five-star ratings from real research participants.
What industries does Assembled research?
We conduct research across F&B and FMCG, healthcare, financial services, skincare and beauty, technology, retail, and transportation. Our participant panel spans all demographics and consumer segments in Singapore.
What types of market research does Assembled conduct?
Our methodologies include focus group discussions, central location tests and sensory studies, in-depth interviews, usability testing, online surveys, workshops, and home-use testing.
How does Assembled recruit research participants?
We maintain a proprietary panel of screened participants across Singapore. Recruitment involves detailed profiling surveys and strict eligibility criteria. Our screening is thorough enough that some reviewers have noted they were not selected, which reflects our commitment to matching the right respondents to each study.
Are these reviews verified?
Every review on this page links directly to its original Google Maps listing. We did not write, edit, or filter these reviews. They were written voluntarily by research participants after completing their sessions with Assembled.
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4.9★ Google Rating
700+ Verified Reviews
Since 2016
PDPA Compliant