APAC communications specialist with 10+ years of experience. Felicia is also a Fellow with The National Volunteer & Philanthropy Centre Company of Good Programme. At Assembled, Felicia leads a team of 10 fieldwork executives and project coordinators to run studies across SE Asia. Felicia is a seasoned moderator in Singapore. She excels in extracting deep insights from market research participants. Her expertise ensures nuanced understanding of the consumer behavior in Singapore.