ORGANIZATIONAL INSIGHT
Qualitative research inside organizations, not just about their markets
The same depth interviewing, moderation, and synthesis skills that reveal what consumers think can reveal what employees experience, what talent prospects value, and how workforces respond to transformation. Assembled applies a decade of fieldwork discipline to questions that sit inside your organization rather than outside it.
Assembled is a Singapore market research agency founded in 2016. Managing Director Felicia Hu has personally moderated more than 600 research projects across consumer goods, financial services, healthcare, and technology. Published in MRS Research Live and ESOMAR Research World, and quoted in the South China Morning Post, Felicia leads all organizational insight engagements directly. With a 100,000-member proprietary panel and bilingual moderation in English and Mandarin, Assembled brings the same rigour to employee interviews and workforce diagnostics that it brings to consumer research.
Organizations invest heavily in understanding their customers. They commission focus groups, run NPS surveys, build customer journey maps. The same organizations often know remarkably little about their own people. Employee engagement scores tell you satisfaction is at 72%. They cannot tell you why three senior engineers left in the same quarter, what your employer brand actually means to a mid-career Malay professional, or whether your workforce will embrace AI tools or quietly resist them.
Organizational Insight is Assembled's practice for applying qualitative research methods inside companies. We conduct depth interviews with employees, facilitate focus groups across workforce segments, and synthesize findings into reports that help leadership teams make decisions about talent, culture, and transformation. The methodology is identical to our consumer research. The questions point inward.
WHAT WE DO
Three service areas where qualitative research solves organizational problems
Employee Value Proposition Research
Depth interviews and focus groups with employees across levels, tenure, function, and demographic segment. The output is an EVP Architecture Report mapping what your people value, how your employer brand is perceived, and where gaps sit relative to talent competitors. Eligible for Enterprise Development Grant co-funding at 50%.
Learn about EVP research →AI Transformation Research
Workforce readiness assessments and customer acceptance testing for companies adopting AI. Interview employees about workflow disruption, map resistance and skill gaps, test how customers respond to AI-mediated interactions. Eligible for the SkillsFuture Workforce Development Grant at 70% co-funding for SMEs.
Learn about AI research →Customer Due Diligence Research
Structured interview programs for private equity firms, family offices, and corporate acquirers validating investment theses. 20-50 customer depth interviews with NPS scoring, churn risk flags, and competitive vulnerability mapping. Delivered in 3-5 weeks on PE timelines.
Learn about DD research →THE METHOD ADVANTAGE
Surveys measure. Interviews explain.
Most organizational research tools, whether engagement platforms from Mercer, assessment instruments from Korn Ferry, or sentiment dashboards from Culture Amp, are quantitative at their core. They produce scores, benchmarks, and heat maps. They answer "what percentage" and "how much." They struggle with "why" and "what does this feel like."
Qualitative methods go where surveys cannot. A 45-minute depth interview with a departing engineer surfaces the three compounding frustrations that no exit survey captures. A focus group with recent hires reveals the gap between the employer brand they were sold and the reality they found.
Senior-led moderation
Felicia leads every engagement directly. Employee and executive interviews require the same trust-building skills as healthcare patient research or financial services interviews.
Cross-cultural fluency
Singapore's multicultural workforce means an EVP focus group with Malay participants operates differently from one with PRC transplants on employment passes. Bilingual moderation in English, Mandarin, Hokkien, and Cantonese.
Grant-enabled pricing
Most organizational research qualifies for government co-funding. EDG covers 50% of EVP research. WDG JR+ covers 70% of AI workforce diagnostics for SMEs. The agency that helps you navigate the grant earns the brief.
COMMON QUESTIONS
About organizational insight research
How is organizational research different from your consumer research?
Can organizational research be funded by government grants?
Do you work with management consultancies on these projects?
What does a typical engagement timeline look like?
How do you handle confidentiality for employee research?
What industries do you serve for organizational insight?
START A CONVERSATION
Understanding your organization starts with listening to the people inside it
Whether you need EVP research to fix retention, AI readiness assessment before a transformation, or customer due diligence for an investment, the first step is the same. Tell us what you need to understand.
Request a quote →felicia@assembled.sg · WhatsApp +65 8118 1048
Also explore: In-depth interviews · Focus groups · Market entry research · Guide to market research in Singapore