+65 8118 1048 felicia@assembled.sg

Singapore is renowned for its vibrant market, which is influenced by rapidly changing consumer behaviour trends. Understanding consumer behaviour is critical for businesses to effectively meet their customer’s ever-evolving needs. It involves understanding why consumers make their purchases, what they buy, when and where they buy, and how often they buy.

As a well-established market research agency in Singapore, Assembled takes an in-depth approach to studying these behaviours. We leverage a combination of methodologies, including focus groups, surveys, and in-home ethnographies, to provide businesses with a comprehensive understanding of their target customers.

Emerging Trends in Singapore’s Consumer Behavior

Our research has revealed several emerging trends in consumer behaviour in Singapore. Let’s dive into some of these insights:

  1. Demand for Personalized Experiences: Singaporean consumers increasingly desire personalized experiences. They appreciate brands that acknowledge their unique needs and offer tailored products or services. This trend extends across various sectors, from retail to finance and even healthcare.
  2. Digital Adoption: The rise of technology has dramatically shifted consumer behaviour. Many Singaporeans now prefer digital channels for shopping, banking, entertainment, and other daily activities. The COVID-19 pandemic has further catalyzed this shift.
  3. Health and Wellness Focus: The health and wellness trend has firmly held in Singapore. Consumers are becoming more health-conscious, opting for products and services that support a healthier lifestyle.
  4. Sustainability: There’s a growing demand for sustainable and environmentally friendly products. Consumers are increasingly aware of their environmental impact and are making conscious choices to support sustainable brands.
  5. Experience over Possession: The younger generation in Singapore is more interested in experiences rather than owning physical goods. This trend is reflected in the popularity of travel, dining, and entertainment experiences.

Leveraging Consumer Behavior Trends for Business Success

Understanding these emerging trends in consumer behaviour can help businesses tailor their marketing strategies and product offerings. They can adapt to these shifts by providing personalized experiences, increasing their digital presence, focusing on health and wellness, promoting sustainable practices, and offering unique experiences.

Assembled’s Role in Deciphering Consumer Behavior

Assembled, being the best-reviewed market research agency in Singapore, takes pride in decoding complex consumer behaviour patterns. Our insights offer businesses a roadmap to understand their customers better and make informed decisions.

Our efficient project management and innovative methodologies, combined with a robust understanding of the local market dynamics, enable us to deliver valuable insights to our clients.


Understanding consumer behaviour is crucial for businesses to thrive in an ever-evolving market like Singapore. Assembled, the best-reviewed market research agency in Singapore offers businesses an in-depth understanding of their customers and the emerging trends in consumer behaviour. By working with Assembled, businesses can stay ahead of the curve and tailor their strategies to meet their customers’ evolving needs.

To learn more about how Assembled can help your business navigate the changing consumer behaviour in Singapore, email us at felicia@assembled.sg or fill in the form below.