What 600+ Projects Taught Us About Singapore Consumers
Our Latest Insights
How Singapore Parents Choose Tuition and Enrichment Centres: The Research Behind a $1.8 Billion Decision
Singapore families spent $1.8 billion on tuition in 2023. Felicia Hu traces how parent chats, one trial class and November results decide which tuition centre a family picks, and when it switches.
Medical Aesthetics in Singapore: How Consumers Choose a Clinic When the Treatment Sits Between Beauty and Medicine
Aesthetic treatments are regulated as medicine but often bought like beauty. Felicia Hu explains the two ledgers Singapore patients use to judge a clinic, and why the doctor, not the promotion, decides who comes back.
