Felicia Hu 2/10/26 Felicia Hu 2/10/26

Market Research about Instagram Effect on Dining: How Social Media Changed Restaurant Choice in Singapore

Read More

Felicia Hu 2/9/26 Felicia Hu 2/9/26

Multicultural Audience Market Research in Singapore: Getting It Right and Rolling

Read More

Felicia Hu 2/6/26 Felicia Hu 2/6/26

Mobile Ethnography in Singapore: When Traditional Research Methods Fall Short

Read More

Felicia Hu 2/5/26 Felicia Hu 2/5/26

Plant-Based Food Market Research in Singapore: Who's Actually Buying and Why

Read More

Felicia Hu 2/4/26 Felicia Hu 2/4/26

How to Write a Brief for Singapore Market Research That Actually Gets Results

Read More

Felicia Hu 2/3/26 Felicia Hu 2/3/26

In-Depth Interviews vs Focus Groups: Choosing the Right Research Method

Read More

Felicia Hu 2/2/26 Felicia Hu 2/2/26

Gen Z Skincare Behavior in Singapore: What Young Consumers Actually Do (Insights from Our Market Research)

Read More

Felicia Hu 1/30/26 Felicia Hu 1/30/26

Chronic Disease Management Market Research: When Singapore Patients Don't Do What They're Told

Read More

Felicia Hu 1/29/26 Felicia Hu 1/29/26

Caregiver Research in Singapore: The Hidden Decision-Maker Healthcare Brands Ignore

Read More

Felicia Hu 1/28/26 Felicia Hu 1/28/26

Healthcare Professional Market Research in Singapore: Getting Doctors to Tell You What They Actually Think

Read More

Felicia Hu 1/27/26 Felicia Hu 1/27/26

Mental Health Services Research in Singapore: What Patients Won't Tell You (And Why)

Read More

Felicia Hu 1/26/26 Felicia Hu 1/26/26

Your Customer Says "Sensitive Skin" - But Singapore's Climate Makes That Term Mean Ten Different Things. How Can In-Home Ethnography Decode the Difference?

Read More

Felicia Hu 1/22/26 Felicia Hu 1/22/26

How Can Focus Groups Help Skincare Brands Connect with the Overlooked Demographic of 65+ in Singapore?

Read More

Felicia Hu 1/21/26 Felicia Hu 1/21/26

How can We Use Ethnography to Figure Out Singapore's Sustainable Skincare Shift of ‘Clean Beauty’?

Read More

Felicia Hu 1/20/26 Felicia Hu 1/20/26

Why Are Singapore's Men Investing in Skincare, and How Can In-Depth Interviews Tell Us What They Really Want?

Read More

Felicia Hu 11/27/25 Felicia Hu 11/27/25

Singapore F&B Market Research Overview: A Quick Infographic

Read More

Felicia Hu 11/27/25 Felicia Hu 11/27/25

Mobile Ethnography Can Reveal the Human Cost of Singapore's Flavour Wars

Read More

Felicia Hu 11/21/25 Felicia Hu 11/21/25

Everything You Need To Get Started with Market Research in Singapore

Read More

Felicia Hu 11/20/25 Felicia Hu 11/20/25

The Singapore Consumer Intelligence Matrix: 2026 Analyst Edition

Read More

Felicia Hu 11/16/25 Felicia Hu 11/16/25

Fast Food Market Research in Singapore: What Consumers Really Want

Read More