Market Research in Singapore

Could you explain what market research is and its significance?

Of course. Market research is the meticulous process of gathering, analyzing, and deciphering information about a market, the products or services offered there, and the historical, current, and potential customers. It’s indispensable as it aids in comprehending the needs and desires of the customers, pinpointing potential markets, and making decisions rooted in facts. 

Do you own a database?

Yes. Because, Assembled does not believe in subcontracting, outsourcing or purchasing database from third-party vendors. We invest daily to build our own database to recruit articulate research participants. We currently have more than 100k+ members from the ASEAN markets – Singapore, Malaysia, Indonesia, Philippines, Vietnam and Thailand. This includes 80k+ in Singapore alone.

How are you able to recruit hard-to-reach profiles?

Assembled’s network consists of B2B and B2C audiences, including UHNWI, HNWI, C-Suite, Affluent, Healthcare, Expats, Social Influencers and Gen-Pop consumer. Our nodal recruiters extends our recruitment capabilities to reach hard to recruit audiences. They pass us the contact details of interested participant and we conduct own CATI conversation (with PDPA guidelines/ secured data entry via GSuite sheets).

Could you tell me more about the role of a qualitative research moderator in Singapore?

In Singapore, our qualitative research moderators do more than just guide discussions in focus groups or depth interviews. They’re cultural and linguistic experts. Fluent in English, Mandarin, Malay, Tamil, and various dialects, they bridge language gaps and facilitate effective communication.

They’re trained to keep the conversation on point, to dig deeper when needed, and to make sense of the local lingo. ‘Singlish’ phrases, cultural idioms, local slang? They decode it all, turning them into insights that matter.

Plus, they’re sensitive to cultural norms and societal nuances that influence responses. They create a respectful space where participants feel comfortable sharing. In Singapore’s diverse landscape, this nuanced expertise is what elevates the quality of our qualitative research.

How do you ensure the validity of your market research data?

Validity is a cornerstone of our work at Assembled. Our seasoned team employs robust methodologies and stringent data quality checks. We cross-verify our findings and triangulate data from different qualitative and quantitative primary research sources. This rigorous process ensures that the insights we deliver are accurate and actionable for your business.

What makes you the top-rated market research agency in Singapore?

1. It’s the client Satisfaction: With over 150 clients, our commitment to excellence isn’t just a catchphrase. It’s a testament to the trust businesses place in us.

2. Diverse Research Expertise: Our vast experience spans 600+ market research projects, each meticulously curated to address diverse needs, from comprehensive focus groups to intricate UX tests.

3. Unparalleled Feedback: Trust is built on results and feedback. And our 400+ five-star reviews aren’t just numbers; they’re reflections of our consistent efforts to exceed expectations.