Singapore F&B Market Research Overview: A Quick Infographic

Nov 27

Written By Felicia Hu

Singapore F&B 2025

A market of immense value, digital disruption, and brutal churn.

The Growth Trajectory

USD $28.9B 2025 Market Value
Forecast to hit $68.1B by 2030 (18.7% CAGR)

Fast Food

SGD $1.49B

Fast food contributes ~16% of total operating revenue.

The Churn Reality

3,000 Outlets Closed Last Year

3,700 New Outlets Opened

Highest churn in two decades. Winning is about fit, not just launch.

Dining & Delivery

40% Dine out weekly.
(50% for Gen Z/Millennials)

68% Say delivery is part of daily life.

$1.4 Billion Online Grocery Market (2024)

Key Takeaways

Singapore's F&B market is valued at USD 28.9 billion in 2025 and expected to reach USD 68.1 billion by 2030 (18.7% CAGR)
40% of Singaporeans dine out weekly, rising to 50% for Gen Z and Millennials
68% say delivery is part of their daily life, reflecting permanent behavioral shift
The sector has experienced the highest churn in two decades with outlets closing faster than new ones open

Frequently Asked Questions

What is the current market size of Singapore's F&B industry?

Singapore's F&B market is valued at USD 28.9 billion in 2025 and is forecast to reach USD 68.1 billion by 2030, representing 18.7% CAGR. Fast food alone contributes approximately SGD 1.49 billion, roughly 16% of total operating revenue.

How often do Singaporeans dine out?

40% of Singaporeans dine out weekly, with the figure rising to 50% for Gen Z and Millennials. Combined with 68% reporting delivery as part of daily life, this shows eating outside the home is a deeply ingrained cultural behavior rather than occasional indulgence.

Why is the F&B sector experiencing high churn despite market growth?

Outlets are closing faster than new ones open, representing the highest churn in two decades. Winning in this market requires launch speed and differentiation rather than sustainability alone, with intense competitive pressure outpacing traditional business models.

What role does food delivery play in Singapore's F&B market?

The online grocery market reached USD 1.4 billion in 2024, and 68% of consumers integrate delivery into daily routines. Delivery has shifted from supplementary to essential, particularly for Gen Z and Millennials who drive adoption rates.

About the Author

Felicia Hu

Felicia Hu leads consumer research at Assembled, where she designs studies that uncover what Singaporeans actually do versus what they say they do. Her work spans skincare, F&B, and technology adoption, combining ethnographic observation with quantitative validation. She holds a degree in sociology and has conducted 500+ consumer interviews across Southeast Asia.

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