Launching a new concept of milk required our client to co-create communications concepts that go down well with parents.
There is nothing more frustrating than research participants’ superficial response when clients are trying to co-create communication concepts.
Even projective techniques are unable to draw those inner thoughts, powerful anecdotes, emotional accounts and thought-provoking experiences that are crucial to generating a powerful creative and a tagline.
60+ hours of engaging conversation on usage and attitudes, consumer experience and new concepts: Assembled for Insight
- 30+ articulate, passionate and vocal mothers and (even) fathers highly involved in purchase of milk and open to trying out new brands
- Pre-task involving taking photos of various milk products and different micro-moments of purchase
2 week including recruitment & fieldwork