+65 8118 1048 felicia@assembled.sg

Efficient project management and focused field team are key when your massive qualitative project involves varied audience. We recruited varied research participant profile – from business class travelers, travelling for work to silvers/retirees traveling for leisure.

We tracked their travel experience via selfie videos. They met us to share more about their recent travels – not just in 1-1 setting but also through eight such focus groups and a convenient Skype call
just after their travel.

150+ hours of qualitative fieldwork: Assembled for Insight

  • 10 business class travellers in depth interviews, 8 focus groups comprising of leisure, work travellers in low cost and full cost airlines
  • 8 selfie-explained travel journeys with follow-up Skype interviews/face-to-face interactions

4 weeks including recruitment & fieldwork