Everyone has a smartphone, but it’s (only) the first step. A picture is a picture when it’s printed out. When you go into an exhibition, you can look at them from different angles.
Our client was looking to launch a new photography product and was interested to understand what makes newbies pick up a high-end camera and how they are driven to take professional quality photos. They were also keen in the stories of ones who successfully won photography awards.
Affordable creative profiles recruitment: Assembled for Insight
- Amateur photographers who owned professional cameras from Canon, Nikon and Sony.
- Pre-task with photos submitted to represent the best from their professional cameras.
- Recent camera owners with fair representation of professional award-winning photographers.
2 weeks including recruitment & fieldwork