by assembledsg1 | Mar 18, 2018 | Mobile Qualitative
The affluent consumers of SEA hold the key to region’s future. With the region’s economies growing rapidly, financial institutions are seeking ways to tap into the purchasing power of young, educated, and affluent consumers. Technical Issues with Digital...
by assembledsg1 | Mar 18, 2018 | Product Tests
Millennial moms in Southeast Asia are time-pressed dinner superheroes. They juggle work, household chores, and parenting, all while ensuring their family enjoys delicious and nutritious meals. A crucial part of their cooking arsenal is a set of secret cooking...
by assembledsg1 | Mar 18, 2018 | Healthcare research
Pharmaceutical companies invest heavily in market research to better understand their target audience and create products that meet their needs. However, gaining deep insights into patients’ lives, emotions, and needs can be challenging. To build empathy and...
by assembledsg1 | Mar 18, 2018 | Product Tests
Engaging expats in qualitative research can be challenging, especially when it comes to testing novel products. Expats in Singapore, particularly those from the US, UK, Canada, Australia, Germany, and France, have strong views on product testing and may require unique...
by assembledsg1 | Mar 18, 2018 | B2B research
The growth potential of Southeast Asia is undeniable, and corporate banking has an essential role to play in realizing it. However, expanding financial inclusiveness across ASEAN and maximizing growth is not without its challenges. According to PwC, these challenges...
