Engaging expats to conduct market research in Singapore can be challenging, especially when it comes to testing novel products. Expats in Singapore, particularly those from the US, UK, Canada, Australia, Germany, and France, have strong views on product testing and may require unique incentives to participate in research. In this case study, we demonstrate how Assembled successfully recruited affluent expats for product testing.
Recruiting Affluent Expats for Market Research in Singapore
To engage affluent expats in Singapore, Assembled used nodal recruitment from expat societies, moving company networks, and social media. This recruitment strategy allowed us to build an impressive list of over 30 affluent expats with an average personal monthly income of SGD $8,000. Our sample included business owners, healthcare professionals, managers, teachers, data analysts, and civil servants, providing diverse perspectives and experiences.
60+ Hours of Product Testing
Our research approach involved an hour of experiential in-depth interviews and product placements. Over the course of 1.5 weeks, we conducted over 60 hours of product testing, with participants providing valuable insights and feedback on the product. By immersing the participants in the product experience, we gathered rich, in-depth insights that would have been difficult to capture through traditional research methods.
Engaging Fragrance Snobs in Product Testing
One of the challenges in product testing is engaging participants who are fragrance snobs, and who may have very specific preferences and tastes. We used an immersive approach to overcome this challenge to engage participants in the product experience. We also provided unique incentives to encourage participation, such as providing exclusive access to new products and offering attractive compensation.
Efficient Market Research Process
Our comprehensive research process, including recruitment and fieldwork, was completed in just one week. This efficient timeline allowed us to quickly deliver valuable insights and actionable recommendations to our client for successful product development and launch.
Engaging affluent expats in product testing requires a unique approach that leverages the latest research techniques and recruitment strategies. As this case study demonstrates, nodal recruitment from expat societies, moving company networks, and social media can effectively build an impressive list of participants. Additionally, using an immersive approach to engage participants in the product experience can help to overcome the challenges of engaging fragrance snobs. With our insights and recommendations, our client was able to develop new products that met the needs and desires of this important consumer group.
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