How can a brand bring fragrance snobs together for product testing?
Expats in Singapore, especially from US, UK, Canada, Australia, Germany and France are an extremely challenging group to engage in qualitative research. They often have strong views on novel products and need for uniqueness to try something different. We used nodal recruitment from expat societies, moving company networks, and social media to put together an impressive list of expats.
60+ hours of product testing: Assembled for Insight
- 30+ Affluent EXPATS with average personal monthly income of > SGD $8,000
- Job Titles: Business Owners, Healthcare Professionals, Managers, Teachers, Data Analysts & Civil Servants. Recruited for an hour of experiential in-depth interview and product placements.
1 weeks including recruitment & 1.5 weeks for fieldwork