+65 8118 1048 felicia@assembled.sg

You don’t need super-powers​ to identify articulate millennial moms​ across south-east Asia​.

Millennial Moms are the time-pressed dinner superheroes. For delicious meals, they heavily rely on secret cooking ingredients​ – spices and condiments. ​

​As tech-friendly millennial, ​they looked forward to a new experience of seeing their favorite spice and condiment brands ​in a virtual environment.​

60+ hours on concept testing: Assembled for Insight

  • 40 millennial mothers who use 2 major food spices and
    condiment brands in Manila and Bangkok
  • 90 min each in depth interview and tech play with senior accredited moderators from our panel
  • The client launched a new flavor in their food-related category in Manila and Bangkok

2 weeks including recruitment & fieldwork