You don’t need super-powers to identify articulate millennial moms across south-east Asia.
Millennial Moms are the time-pressed dinner superheroes. For delicious meals, they heavily rely on secret cooking ingredients – spices and condiments.
As tech-friendly millennial, they looked forward to a new experience of seeing their favorite spice and condiment brands in a virtual environment.
60+ hours on concept testing: Assembled for Insight
- 40 millennial mothers who use 2 major food spices and
condiment brands in Manila and Bangkok
- 90 min each in depth interview and tech play with senior accredited moderators from our panel
- The client launched a new flavor in their food-related category in Manila and Bangkok
2 weeks including recruitment & fieldwork