by assembledsg1 | Sep 16, 2019 | product testing, Product Tests, Qualitative Market Research
Launching a new concept of milk required our client to co-create communications concepts that go down well with parents. There is nothing more frustrating than research participants’ superficial response when clients are trying to co-create communication concepts....
by assembledsg1 | Sep 2, 2019 | Qualitative Market Research, Qualitative Research
Efficient project management and focused field team are key when your massive qualitative project involves varied audience. We recruited varied research participant profile – from business class travelers, travelling for work to silvers/retirees traveling for...
by assembledsg1 | Sep 2, 2019 | Healthcare research, Product Tests, Qualitative Market Research
Singapore is the “Myopia capital of the world” with 65% primary school students affected. Myopia is more common than we think. According to leading news outlet – Today Online – Singaporean parents are opposed to having their kids outdoors for 2 hours...
by assembledsg1 | Jul 22, 2018 | Affluent market research, Qualitative Market Research
Luxury cars provide a sense of freedom, adventure and recognition (especially to men) to high net-worth individuals. One of our HNWI participant mentioned – “ I like to listen to my car. You can hear when the turbo clicks in. You can just feel the giddy up...
by assembledsg1 | Jul 22, 2018 | Product Tests, Qualitative Market Research
Everyone has a smartphone, but it’s (only) the first step. A picture is a picture when it’s printed out. When you go into an exhibition, you can look at them from different angles. Our client was looking to launch a new photography product and was interested to...
by assembledsg1 | Jul 22, 2018 | Focus group venue Singapore, Qualitative Market Research, Qualitative Research
Client are people like us. All they are looking for are – new insights, actionable recommendations and great experience during fieldwork Therefore, our Focus Group rooms are designed to foster creativity and ideas. It’s simple: Inspired participants = better insights...
by assembledsg1 | Mar 18, 2018 | Mobile Qualitative
The affluent millennials of SEA hold the key to region’s future. Take Indonesia, this South-east Asia’s biggest economy is slated to grow by around 5 per cent this year for the third year running. So, how can a financial institution, ride on this growth and...
by assembledsg1 | Mar 18, 2018 | Product Tests
You don’t need super-powers to identify articulate millennial moms across south-east Asia. Millennial Moms are the time-pressed dinner superheroes. For delicious meals, they heavily rely on secret cooking ingredients – spices and condiments. As...
by assembledsg1 | Mar 18, 2018 | Healthcare research
How do you encourage patients to share more about their everyday moments, tensions, emotions and needs? Go mobile in the beginning, have a genuine conversation, and provide a sense of community (through focus groups). Global leads from a leading pharma visited...
by assembledsg1 | Mar 18, 2018 | Product Tests
How can a brand bring fragrance snobs together for product testing? Expats in Singapore, especially from US, UK, Canada, Australia, Germany and France are an extremely challenging group to engage in qualitative research. They often have strong views on novel products...
