+65 8118 1048 felicia@assembled.sg

From hawker-centres to Michelin stars – Singapore has it all covered.

However, how do brands uncover insights on When-What-Where-How-and-Why consumers choose a particular fast-food destination.

In-the-moment qualitative mobile ethnography research conducted over WhatsApp.

Assembled recruited 20+ articulate and expressive millennial and Gen Z consumers in Singapore in just 4 days for WhatsApp 1-on-1 Consumer-Research Chat. The result?

50+ hours of rich fast-food moments: Assembled for Insight

  • 150+ in-the-moment photos/gifs/videos shared over WhatsApp chat conversations
  • 5 moderators working simultaneously with client in some group chats to engage a panel of research participants

2 weeks including recruitment & fieldwork