Assembled is Singapore’s best-reviewed market research agency, providing market intelligence, analysis, and insights to clients across various industries. In one of our recent projects, we conducted in-home immersion exercises to help retail chain client understand their customers better.
The Challenge
Our retail chain client wanted to validate their positioning, strengths, and areas of improvement amongst customers and non-customers against the competition. They also wanted to understand consumers’ lifestyles, attitudes, and expectations for the health, beauty, personal care, and wellness categories.
The Solution
To help our client achieve their goals, we conducted in-home ethnographies of value, standard, and premium shoppers. Each in-home ethnography lasted for 1.5 hours and was conducted by our experienced researchers.
During the in-home ethnographies, our researchers observed the consumers going about their daily routines. They also asked them questions about their lifestyle, attitudes, and expectations for the category and related retailers. By conducting the in-home ethnographies, we gained insights into the consumers’ behaviour, preferences, and needs.
The Results
Through our in-home immersion exercises, we were able to help our client understand their customers better. We provided our clients with insights into the consumers’ lifestyles, attitudes, and expectations for the health, beauty, personal care, and wellness categories. We also validated our client’s positioning, strengths, and areas of improvement against competition.
Our in-home immersion exercises helped our clients identify key areas for improvement and opportunities to differentiate themselves from the competition. By understanding their customers better, our client was able to make more informed decisions about their marketing, product development, and overall business strategy.
Conclusion
At Assembled, we are committed to giving our clients the insights they need to make informed decisions. Our in-home immersion exercises are just one example of how we use qualitative research in Singapore to help our clients understand their customers better.
By conducting in-home ethnographies, we gained insights into the consumers’ behaviour, preferences, and needs. We helped our client validate their positioning, strengths, and areas of improvement against competition and provided them with actionable insights to improve their business.
If you are looking for market intelligence, analysis, and insights, Assembled is Singapore’s best-reviewed market research agency. Contact us today or email us at felicia@assembled.sg to learn how we can help you understand your customers better and make informed decisions about your business.