by assembledsg1 | Sep 16, 2019 | product testing, Product Tests, Qualitative Market Research
Launching a new concept of milk required our client to co-create communications concepts that go down well with parents. There is nothing more frustrating than research participants’ superficial response when clients are trying to co-create communication concepts....
by assembledsg1 | Sep 2, 2019 | Qualitative Market Research, Qualitative Research
Efficient project management and focused field team are key when your massive qualitative project involves varied audience. We recruited varied research participant profile – from business class travelers, travelling for work to silvers/retirees traveling for...
by assembledsg1 | Sep 2, 2019 | Healthcare research, Product Tests, Qualitative Market Research
Singapore is the “Myopia capital of the world” with 65% primary school students affected. Myopia is more common than we think. According to leading news outlet – Today Online – Singaporean parents are opposed to having their kids outdoors for 2 hours...
by assembledsg1 | Jul 22, 2018 | Affluent market research, Qualitative Market Research
Luxury cars provide a sense of freedom, adventure and recognition (especially to men) to high net-worth individuals. One of our HNWI participant mentioned – “ I like to listen to my car. You can hear when the turbo clicks in. You can just feel the giddy up...
by assembledsg1 | Jul 22, 2018 | Product Tests, Qualitative Market Research
Everyone has a smartphone, but it’s (only) the first step. A picture is a picture when it’s printed out. When you go into an exhibition, you can look at them from different angles. Our client was looking to launch a new photography product and was interested to...
by assembledsg1 | Jul 22, 2018 | Focus group venue Singapore, Qualitative Market Research, Qualitative Research
Client are people like us. All they are looking for are – new insights, actionable recommendations and great experience during fieldwork Therefore, our Focus Group rooms are designed to foster creativity and ideas. It’s simple: Inspired participants = better insights...
