by assembledsg1 | Sep 16, 2019 | product testing, Product Tests, Qualitative Market Research
Launching a new concept of milk required our client to co-create communications concepts that go down well with parents. There is nothing more frustrating than research participants’ superficial response when clients are trying to co-create communication concepts....
by assembledsg1 | Sep 2, 2019 | Healthcare research, Product Tests, Qualitative Market Research
Singapore is the “Myopia capital of the world” with 65% primary school students affected. Myopia is more common than we think. According to leading news outlet – Today Online – Singaporean parents are opposed to having their kids outdoors for 2 hours...
by assembledsg1 | Jul 22, 2018 | Product Tests, Qualitative Market Research
Everyone has a smartphone, but it’s (only) the first step. A picture is a picture when it’s printed out. When you go into an exhibition, you can look at them from different angles. Our client was looking to launch a new photography product and was interested to...
by assembledsg1 | Mar 18, 2018 | Product Tests
You don’t need super-powers to identify articulate millennial moms across south-east Asia. Millennial Moms are the time-pressed dinner superheroes. For delicious meals, they heavily rely on secret cooking ingredients – spices and condiments. As...
by assembledsg1 | Mar 18, 2018 | Product Tests
How can a brand bring fragrance snobs together for product testing? Expats in Singapore, especially from US, UK, Canada, Australia, Germany and France are an extremely challenging group to engage in qualitative research. They often have strong views on novel products...
