by assembledsg1 | Mar 18, 2018 | Mobile Qualitative
The affluent millennials of SEA hold the key to region’s future. Take Indonesia, this South-east Asia’s biggest economy is slated to grow by around 5 per cent this year for the third year running. So, how can a financial institution, ride on this growth and...
by assembledsg1 | Mar 18, 2018 | Mobile Qualitative
From hawker-centres to Michelin stars – Singapore has it all covered. However, how do brands uncover insights on When-What-Where-How-and-Why consumers choose a particular fast-food destination. In-the-moment qualitative mobile ethnography research conducted over...
