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Our strengths lie in healthcare, B2B, and affluent research projects.
Challenges Facing Corporate Banking in ASEAN
The growth potential of Southeast Asia is undeniable, and corporate banking has an essential role to play in realizing it. However, expanding financial inclusiveness across ASEAN and maximizing growth is not without its challenges. According to PwC, these challenges include regulatory complexity, inadequate technology infrastructure, and limited access to credit.
To better understand the challenges faced by CXOs in corporate banking and how innovative product concepts can help overcome them, we engaged 16 C-level executives in a conversation about their pain-points.
Engaging CXOs in Conversations
We assembled a diverse group of CXOs with concrete pain-points towards the low-risk appetite of financial institutions across ASEAN. Our immersive approach engaged CXOs in conversations about their current ASEAN challenges and respecting their inputs on new ways of banking which mirror best practices in American Fintech.
In-Depth Discussions
Our discussions covered a wide range of topics, from regulatory compliance to the user experience, and allowed us to understand the nuances of corporate banking. By understanding their pain-points, we were able to suggest actionable improvements that can be made to corporate banking in ASEAN.
Product Concepts
To help CXOs understand the various nuances of corporate banking and in turn suggest actionable improvements, we presented them with product concepts. These concepts were designed to mirror best practices in American Fintech and provide innovative solutions to their pain-points.
Efficient Research Process
Our research process was completed in just four weeks, including recruitment and fieldwork. By co-creating innovative product concepts with engaged and insightful CXOs, we helped our client to understand the needs and desires of this important target market.
Insights and Recommendations for Successful Corporate Banking
Our approach led to actionable insights and recommendations that can be used to improve corporate banking in ASEAN. These insights cover a range of topics, including regulatory compliance, user experience, and access to credit.
Improving Financial Inclusiveness
Our research also highlighted the importance of improving financial inclusiveness in ASEAN. By providing innovative product concepts that meet the needs of CXOs, we can help expand financial inclusiveness and maximize growth in the region.
The challenges facing corporate banking in ASEAN are complex, but by engaging CXOs in conversations and providing innovative product concepts, we can help overcome them. Our immersive approach led to actionable insights and recommendations that can be used to improve corporate banking and expand financial inclusiveness in the region. By respecting their inputs on new ways of banking that mirror best practices in American Fintech, we can help ensure that the growth potential of Southeast Asia is realized.
Want to know more about our B2B, C-level, CEO, and CXO market research work? Contact us or email us at felicia@assembled.sg
The foodies of Singapore on a new meal offering
Singapore is known for its diverse food scene, ranging from hawker-centres to Michelin-starred restaurants. However, how do brands uncover insights on when, what, where, how, and why consumers choose a particular fast-food destination?
At Assembled, we understand the importance of capturing in-the-moment consumer behavior to uncover deep insights. That’s why we conducted mobile ethnography research over WhatsApp, recruiting 20+ articulate and expressive millennial and Gen Z consumers in Singapore in just 4 days.
In-The-Moment Research for Uncovering Insights
Our WhatsApp 1-on-1 Consumer-Research Chat provided a unique opportunity to capture in-the-moment consumer behavior, allowing us to gain a deeper understanding of why consumers choose a particular fast-food destination. Over the course of 50+ hours, we received 150+ in-the-moment photos, gifs, and videos shared over WhatsApp chat conversations.
Engaging a Panel of Research Participants
Our team of five moderators worked simultaneously with the client in some group chats to engage a panel of research participants. This approach allowed us to conduct in-depth discussions on topics such as fast-food preferences, motivations for choosing a particular fast-food destination, and the factors that influence these decisions.
Capturing Real-Time Feedback for Actionable Insights
By capturing real-time feedback from our panel of research participants, we were able to identify patterns and trends in fast-food behavior. We also gained a deeper understanding of the emotions and motivations that drive fast-food consumption in Singapore.
Efficient Research Process for Timely Insights
Our comprehensive research process was completed in just two weeks, including recruitment and fieldwork. This efficient timeline allowed us to quickly deliver valuable insights and actionable recommendations to our client for successful product development and launch.
Conclusion: Uncovering Insights on Singapore’s Fast-Food Landscape
At Assembled, we understand that fast-food is an important part of Singapore’s diverse food scene. Our approach to mobile ethnography research over WhatsApp allowed us to capture in-the-moment consumer behavior and gain a deeper understanding of fast-food preferences and decision-making factors. By conducting in-depth discussions with a panel of research participants, we were able to identify patterns and trends in fast-food behavior and provide actionable insights to our client.
Are you thinking of conducting a market research study? Contact us or email us at felicia@assembled.sg
Let’s Work Together! Please feel free to reach out to us at +65 8118 1048 or email us at felicia@assembled.sg