Work, we are proud of
… involves articulate research participants, fast turnarounds, exceptional experience, good value & giving back to society.
Our strengths lie in healthcare, B2B, and affluent research projects.
What our reviewers are saying about us?
Are you curious about what people are saying about their focus group experiences with Assembled? We’ve compiled the highlights of various reviews to give you an idea of what to expect when participating in our studies.
1. Professional and Friendly Atmosphere
Participants praised Assembled for its professionalism and warm, friendly environment. Facilitators ensured that everyone felt comfortable and included, often reaching out to quieter participants to encourage them to share their thoughts.
2. Smooth and Efficient Process
From registration and screening to the actual focus group session, many reviewers appreciated the smooth and well-organized process. Clear communication and reminders were sent to participants, making it easy for them to attend and enjoy the session.
3. Fun and Engaging Discussions
The focus group discussions were described as fun, engaging, and interactive. Participants enjoyed learning about different perspectives and sharing their own opinions in a non-judgmental setting.
4. Conducive Environment
Assembled provides a comfortable and conducive environment for focus group sessions. Participants felt at ease in the well-prepared space, which allowed for productive discussions and efficient study conduct.
5. Skilled Facilitation
Felicia, Patricia, and the Assembled team received numerous praises for their skilled facilitation, friendliness, and energy. Participants felt comfortable sharing their thoughts and opinions freely, thanks to the team’s ability to create a warm and inviting atmosphere.
6. Interesting Topics and Studies
Participants enjoyed the variety of topics and studies available, finding them interesting and educational. Some even mentioned taking home products from the focus group as an added bonus.
7. Convenient Location and Clear Instructions
Assembled’s location was noted as convenient and easy to access. The team provided clear instructions and even arranged for staff to meet participants at the MRT station and guide them to the office.
Overall, Assembled has received overwhelmingly positive reviews for its focus group experiences. Participants appreciated the professional, friendly, and engaging environment and looked forward to future opportunities with the team. If you’re considering joining a focus group, Assembled should definitely be on your radar!
Focus Groups on Singapore’s Supplement Landscape
Assembled, a leading market research company in Singapore, brings you the best-reviewed qualitative research and market intelligence. Our recent focus group research explored the consumption of various supplements, highlighting the importance of understanding consumer preferences and decision-making journeys. In this blog post, we delve into our comprehensive market analysis findings in Singapore.
Understanding the Supplements Landscape in Singapore
Our focus group research revealed a diverse range of supplements consumed by Singaporeans. From vitamins and minerals to traditional Chinese medicine (TCM), people use these products for various health and lifestyle reasons. These supplements can significantly impact one’s overall well-being, and businesses must comprehend the target audience’s needs and preferences.
Evaluating Brands, Variants, and Perceptions
We assessed brand and variant usage, awareness, and perceptions within the supplement category. Factors influencing consumers’ choices and brand preferences include product efficacy, safety, ingredients, and reputation. Our qualitative research in Singapore offers valuable insights into what drives brand loyalty and purchase decisions in this market.
The Decision-Making Journey for Supplements
The focus group research identified several triggers and barriers to purchasing health, dietary, and TCM supplements. Touchpoints and information sources include online reviews, social media, and word-of-mouth. Price, product performance expectations, and retail channels play a significant role in the consideration process. Assembled’s market intelligence in Singapore helps businesses navigate these complex journeys.
Spontaneous Impressions and Reactions to Brand Elements
Our focus group explored the brand story, names, label nomenclature, tone of voice, and product packaging designs. Understanding spontaneous impressions and reactions is crucial for businesses to identify potential watch-outs and areas for improvement. Assembled’s qualitative research in Singapore enables companies to fine-tune their branding strategies.
Evaluating Product Attributes and Opportunities for Improvement
Lastly, our market analysis in Singapore assessed products’ comprehension, appeal, relevance, uniqueness, and distinctiveness. This valuable feedback allowed us to suggest improvements for businesses to enhance their products and stand out in the competitive supplement market.
Conclusion: Elevate Your Business with Assembled’s Market Research
Assembled’s market research in Singapore offers unparalleled insights to help your business succeed in the growing supplement industry. Our qualitative research and market intelligence enables you to make informed decisions and create effective strategies. Contact Assembled today to unlock the power of market research in Singapore.
Unveiling Consumer Insights on Multivitamins in Singapore Market Research
As Singapore’s leading qualitative research provider, Assembled has recently conducted an in-depth study on multivitamins. This research aimed to uncover consumers’ usage and attitudes towards multivitamins in Singapore and to plan the way forward for our client’s message rollout. By interviewing pharmacists, we also gained valuable insights into their perspective on the multivitamin consumer.
Multivitamins vs Specialised Vitamins: Consumer Preferences
Through a combination of exploratory discussions and projective techniques, our market intelligence Singapore team delved into consumers’ preferences when it comes to multivitamins or specialised vitamins. We sought to understand the factors that drive their choice and how this impacts their purchase decisions.
Influencers and Decision Factors in the Singapore Market
The market analysis in Singapore conducted by Assembled aimed to identify the key influencers in consumers’ decisions to purchase multivitamins or specialised vitamins. Healthcare professionals and pharmacists play a crucial role in shaping consumer decisions. Understanding their influence helps our clients tailor their marketing strategies accordingly.
Product Claims and Consumer Perception
Our research also focused on identifying product claim concepts that resonate well with consumers in Singapore. By understanding which claims hold the most appeal, our clients can better position their products and messages in the competitive multivitamin market.
Television and Social Media Video Concept Testing
As part of our comprehensive qualitative research Singapore process, Assembled tested various television and social media video concepts to identify storylines that resonate well with consumers. Our clients optimised their advertising campaigns by pinpointing the most effective narratives and driving consumer engagement.
In conclusion, Assembled’s market research in Singapore offered valuable insights into consumer preferences and behaviour related to multivitamins. By leveraging our expertise in qualitative research and market analysis, our clients made informed decisions to navigate the Singapore market successfully.
If you are looking to conduct market research in the healthcare space, please feel free to contact us or email us at felicia@assembled.sg
In-Home Immersion Exercise: Understanding Consumers for Retail Chains
Assembled is the best-reviewed market research agency in Singapore, providing market intelligence, analysis, and insights to clients across various industries. In one of our recent projects, we conducted in-home immersion exercises to help a retail chain client understand their customers better.
The Challenge
Our retail chain client wanted to validate their positioning, strengths, and areas of improvement amongst customers and non-customers against competition. They also wanted to understand consumers’ lifestyles, attitudes, and expectations for the health, beauty, personal care, and wellness categories.
The Solution
To help our client achieve their goals, we conducted in-home ethnographies of value shoppers, standard shoppers, and premium shoppers. Each in-home ethnography lasted for 1.5 hours and was conducted by our experienced researchers.
During the in-home ethnographies, our researchers observed the consumers as they went about their daily routine. They also asked them questions about their lifestyle, attitudes, and expectations for the category and related retailers. By conducting the in-home ethnographies, we were able to gain insights into the consumers’ behavior, preferences, and needs.
The Results
Through our in-home immersion exercises, we were able to help our client understand their customers better. We provided our client with insights into the consumers’ lifestyle, attitudes, and expectations for the health, beauty, personal care, and wellness categories. We also validated our client’s positioning, strengths, and areas of improvement against competition.
Our in-home immersion exercises helped our client identify key areas for improvement and opportunities to differentiate themselves from the competition. By understanding their customers better, our client was able to make more informed decisions about their marketing, product development, and overall business strategy.
Conclusion
At Assembled, we are committed to providing our clients with the insights they need to make informed decisions. Our in-home immersion exercises are just one example of how we use qualitative research in Singapore to help our clients understand their customers better.
By conducting in-home ethnographies, we were able to gain insights into the consumers’ behavior, preferences, and needs. We helped our client validate their positioning, strengths, and areas of improvement against competition, and provided them with actionable insights to improve their business.
If you are looking for market intelligence, analysis, and insights, Assembled is the best-reviewed market research agency in Singapore. Contact us today or email us at felicia@assembled.sg to learn how we can help you understand your customers better and make informed decisions about your business.
B2B Market Research in Singapore: Insights from CXOs, CFOs, and CEOs
Singapore is a hub for business and commerce, with a thriving B2B market that is constantly evolving. Conducting B2B market research is crucial for businesses to stay ahead of the competition and make informed decisions. In this blog post, we’ll explore the secrets to successful B2B market research in Singapore with insights from CXOs, CFOs, and CEOs.
Qualitative Research for In-Depth Insights
At Assembled, we believe that qualitative research is key to gaining in-depth insights into the B2B market in Singapore. This approach involves conducting interviews and focus groups with top executives, such as CXOs, CFOs, and CEOs. By speaking directly with these decision-makers, we can gain a better understanding of their needs, preferences, and pain points.
Market Intelligence for Strategic Planning
Market intelligence is crucial for businesses to make informed decisions and plan strategically. Our team at Assembled specializes in providing comprehensive market intelligence that helps businesses stay ahead of the competition. We conduct thorough market analysis to identify trends, opportunities, and threats in the B2B market in Singapore. By doing so, we help businesses make informed decisions about product development, marketing strategies, and more.
Tailored Research for Specific Business Needs
Every business is unique, and there is no one-size-fits-all approach to B2B market research. At Assembled, we believe in tailoring our research methods to meet the specific needs of each business. Whether you need to gain insights into a new market segment or want to better understand your competition, we can help. Our team of experts has experience in conducting research across a wide range of industries, from finance to healthcare and beyond.
Collaborative Approach for Successful Outcomes
At Assembled, we believe that collaboration is key to achieving successful outcomes in B2B market research. We work closely with our clients to ensure that their specific needs are met and that they are involved in every step of the research process. Our team of experts works collaboratively with clients to design research methodologies, conduct interviews and focus groups, and analyze data. By working together, we can achieve the best possible outcomes for our clients.
Actionable Recommendations for Business Growth
At the end of the research process, we provide our clients with actionable recommendations that can help drive business growth. Our recommendations are based on thorough market analysis and in-depth insights from top executives in the B2B market in Singapore. We work with clients to develop strategic plans that can help them achieve their business goals and stay ahead of the competition.
In conclusion, conducting B2B market research in Singapore is crucial for businesses to stay ahead of the competition and make informed decisions. At Assembled, we specialize in providing comprehensive market intelligence, tailored research methods, and actionable recommendations for business growth. By working collaboratively with our clients and using a qualitative research approach, we can help businesses gain in-depth insights into the B2B market in Singapore and plan strategically for the future.
If you’re looking to conduct B2B market research in Singapore, contact Assembled today to learn more about our services or just email us at felicia@assembled.sg
The future of milk in Singapore
Assembled is Singapore’s best-reviewed market research agency that helps clients launch groundbreaking products and services. In this blog post, we’ll explore how we co-created innovative communication strategies with engaged and insightful parents to launch a groundbreaking milk concept successfully.
Uncovering Deep Insights: Moving Beyond Superficial Responses
Market research can be challenging when trying to uncover deeper, more meaningful insights from participants. We believe in going beyond superficial responses to tap into powerful anecdotes, emotional stories, and thought-provoking experiences. To achieve this, we developed an immersive and engaging approach to co-creating communication concepts that help our clients connect with their target audience.
Unlocking Valuable Insights: 60+ Hours of Engaging Conversations
For our milk concept research, we assembled a diverse group of participants for in-depth discussions on usage, attitudes, and consumer experiences with milk products, as well as exploring new concepts. This approach ensured we gathered valuable insights necessary for crafting compelling creative campaigns and taglines. Our research involved over 60 hours of engaging conversations that helped us understand the nuances of the milk market in Singapore.
Meet Our Insightful Parent Panel: 30+ Passionate Mothers and Fathers
Our panel consisted of over 30 articulate and enthusiastic parents, including both mothers and fathers, actively involved in purchasing milk and open to trying new brands. Their unique perspectives played a critical role in shaping our client’s communication strategies. By involving our client’s target audience in the research process, we were able to create communication concepts that resonated with their needs and desires.
Interactive Pre-Task: Capturing Real-Life Milk Moments
To gain a deeper understanding of our panel’s preferences and behaviors, we asked them to participate in a pre-task that involved capturing photos of various milk products and micro-moments of purchase. This exercise allowed us to understand the context of their milk consumption and preferences, laying the groundwork for more productive discussions during the research sessions.
Efficient Execution: Two-Week Timeline
From recruitment to fieldwork, our comprehensive research process was completed in just two weeks. This efficient timeline allowed us to quickly deliver valuable insights and actionable recommendations to our client for a successful product launch. Our research process was designed to be agile, yet comprehensive, ensuring that we could deliver high-quality insights that met our client’s needs.
Conclusion:
By co-creating innovative communication strategies with engaged and insightful parents, we were able to help our client successfully launch a groundbreaking milk concept. Our immersive and engaging research approach helped us uncover deep insights that went beyond superficial responses. With a diverse panel of passionate parents and an interactive pre-task, we were able to gain a deeper understanding of our client’s target audience, leading to communication concepts that resonated with their needs and desires.
If you are thinking of conducting market research in Singapore. Please feel free to contact us today or email us at felicia@assembled.sg
Business class travelers and Skype interviews
Efficient project management and a focused field team are crucial when conducting massive qualitative research projects involving diverse audiences. At Assembled, we specialize in recruiting research participants from a wide range of backgrounds and industries, including business travelers and retirees traveling for leisure. In this blog, we’ll explore how we conducted 150+ hours of qualitative fieldwork to gain valuable insights for our clients.
Tracking Travel Experience Through Selfie Videos
To better understand the travel experiences of our research participants, we used selfie videos to capture their journeys. We asked participants to share their recent travels with us not just in a 1-1 setting but also through eight focus groups and a convenient Skype call just after their travel. This allowed us to gain a deeper understanding of their experiences and preferences.
In-Depth Interviews and Focus Groups
We conducted 10 in-depth interviews with business class travelers and eight focus groups comprising of leisure and work travelers in both low-cost and full-cost airlines. These sessions allowed us to gather valuable insights into the preferences, pain points, and expectations of travelers from different backgrounds.
Selfie-Explained Travel Journeys
In addition to the interviews and focus groups, we also asked participants to capture their travel journeys through selfie video ethnography. These videos allowed us to gain a more comprehensive understanding of their experiences, including their likes and dislikes, and to identify areas for improvement.
Efficient Project Timeline
Our comprehensive research process was completed in just four weeks, including recruitment and fieldwork. This efficient timeline allowed us to deliver valuable insights and actionable recommendations to our clients in a timely manner.
Conclusion
At Assembled, we understand the importance of efficient project management and a focused field team when conducting qualitative research involving varied audiences. Our innovative approach, which includes selfie videos and a combination of in-depth interviews and focus groups, allowed us to gain valuable insights into the travel experiences of our research participants.
Contact us today to learn how we can help you conduct effective research for your business.
Insights from parents of kids with Myopia
Singapore is known as the “Myopia capital of the world” with 65% of primary school students affected by the condition. According to a report by Today Online, Singaporean parents are hesitant to let their kids spend at least two hours a day outdoors, even though it can help prevent myopia.
The problem is only expected to worsen, with about 80% of Singaporean adults projected to develop myopia, and 25% of them with high myopia, according to the same report. The root causes of this epidemic are still unclear, with some attributing it to genetics, while others point to excessive studying.
To better understand this issue, Assembled conducted 30 hours of qualitative fieldwork, consisting of 20 in-depth interviews with parents of myopic children between the ages of 5 and 15 who were diagnosed within the last 1-3 years and have myopia condition of more than 500 degrees.
Here are some of the key insights that emerged from our research
- Parents are aware of the risks of myopia: All the parents we spoke to were aware of the potential long-term effects of myopia on their children’s eye health and quality of life.
- Parents are looking for solutions: Most of the parents expressed a desire to find ways to prevent myopia from worsening or even reversing its effects. They were open to exploring alternative solutions beyond just wearing glasses or contact lenses.
- Outdoor activities are a challenge: While most parents acknowledged the benefits of outdoor activities for their children’s eye health, they cited practical challenges such as safety concerns and a lack of time or suitable outdoor spaces as barriers to regular outdoor activities.
- More education is needed: Some parents were unsure about how to prevent or manage myopia, and they expressed a need for more education and awareness-raising campaigns from healthcare professionals and the government.
Based on these insights, here are some actionable recommendations for addressing the myopia epidemic in Singapore
- Promote regular eye exams: Encourage parents to take their children for regular eye exams and provide education on the importance of early detection and prevention of myopia.
- Increase awareness of outdoor activities: Create more awareness of the benefits of outdoor activities and provide resources to help parents find safe and suitable outdoor spaces for their children to play.
- Encourage healthy habits: Educate parents and children on healthy habits that can prevent myopia, such as limiting screen time and taking frequent breaks from studying or close-up work.
By implementing these recommendations, parents and healthcare professionals can work together to address the myopia epidemic in Singapore and improve children’s eye health.
Want to know more about our healthcare research work? Contact us or email us at felicia@assembled.sg
Luxury Cars: Providing Freedom, Adventure, and Recognition to High Net-Worth Individuals
Luxury cars have long been a symbol of status, success, and prestige. For high net-worth individuals (HNWIs), owning a luxury car provides more than just transportation – it provides a sense of freedom, adventure, and recognition. In a recent market research study conducted by Assembled, we gathered insights from over 50 luxury car owners, including high-end Audi, BMW, and Mercedes-Benz owners.
The Value of Luxury Cars to HNWIs
During our focus group discussions, participants shared their thoughts on what luxury cars meant to them. Many participants expressed the sentiment that luxury cars were a symbol of success and a reflection of their status in society. Owning a luxury car gave them a sense of pride and accomplishment, and it was a way to show others their level of success.
Others mentioned the sense of freedom that owning a luxury car provided. With a powerful engine and sleek design, luxury cars are made for adventure and exploration. They allow drivers to experience the thrill of the open road and the joy of driving.
The Role of Sound and Sensory Experience
For many luxury car owners, the sensory experience of driving a luxury car is just as important as the visual appeal. One HNWI participant mentioned, “I like to listen to my car. You can hear when the turbo clicks in. You can just feel the giddy-up effect – you can feel it through the steering wheel and the back of the seat.”
This sentiment was echoed by many other luxury car owners, who expressed their appreciation for the sound of the engine and the tactile feedback they received through the steering wheel and seat. For these drivers, the sensory experience of driving a luxury car is an essential part of the overall driving experience.
Insights from Market Research
To gather these insights, we conducted over 200 hours of market research with high net-worth individuals. To ensure that their investment of time in attending a 3.5-hour focus group was impactful to the research, we provided a unique opportunity for participants to network with other like-minded individuals.
Our luxury car owners were representative of various life stages and car ownership, including retirees, multiple car owners, and high-end owners. We conducted the research over a period of three weeks, including recruitment and fieldwork.
Using Insights for Marketing Luxury Cars
The insights we gathered from our market research provide valuable information for luxury car manufacturers and marketers. By understanding the role that luxury cars play in the lives of HNWIs, manufacturers can better tailor their products and marketing efforts to appeal to this target market.
For example, by emphasizing the sensory experience of driving a luxury car, manufacturers can appeal to drivers who appreciate the sound and feel of a powerful engine. By highlighting the freedom and adventure that come with owning a luxury car, manufacturers can appeal to drivers who seek adventure and excitement.
In conclusion, luxury cars provide a sense of freedom, adventure, and recognition to high net-worth individuals. By conducting market research with luxury car owners, we gained valuable insights into the role that these cars play in their lives. These insights can be used by luxury car manufacturers and marketers to better understand their target market and tailor their products and marketing efforts accordingly.
Want to know more about our high net-worth (HNWI) or affluent research work? Contact us or email us at felicia@assembled.sg
Focus groups with creative photographers in Singapore
With the widespread use of smartphones, photography has become an integral part of daily life. Our client was interested in understanding what drives amateur photographers to purchase high-end cameras and take professional quality photos. They were also keen on learning from successful award-winning photographers.
Assembled for Insight: Affordable Creative Profile Recruitment
To gain insights into the amateur photography market, we assembled a diverse group of participants from various backgrounds, including recent camera owners, amateur photographers who owned professional cameras from Canon, Nikon, and Sony, and fair representation of professional award-winning photographers. We used a pre-task approach where participants were asked to submit photos that represented the best of their professional cameras.
Immersive Research Approach: Insights from Amateur and Award-Winning Photographers
We used an immersive and interactive approach to gather insights from our participants. Our discussions covered topics such as the motivation behind purchasing a high-end camera, the technical aspects of photography, and the emotional connection that drives photographers to capture compelling images.
Learning from Award-Winning Photographers
In addition to learning from amateur photographers, we also invited successful award-winning photographers to share their stories and insights. These photographers shared their experiences on what drove them to take up photography as a profession and how they achieved success in their careers.
Efficient Research Process
Our comprehensive research process was completed in just two weeks, including recruitment and fieldwork. This efficient timeline allowed us to quickly deliver valuable insights and actionable recommendations to our client for a successful product launch.
Insights and Recommendations for a Successful Product Launch
By co-creating innovative communication strategies with engaged and insightful amateur and award-winning photographers, we helped our client to understand the needs and desires of this important target market. With our insights and recommendations, our client was able to develop a photography product that caters to the needs of both amateur and professional photographers. Our research helped our client to identify the key features and benefits that would appeal to this market and to develop a marketing strategy that resonated with this group of consumers.
In conclusion, our approach to co-creating communication concepts with amateur and award-winning photographers provided our client with valuable insights into the motivations and desires of this important target market. Our immersive and interactive approach enabled us to gain a deeper understanding of the technical and emotional aspects of photography and the factors that drive amateur photographers to purchase high-end cameras. With our insights and recommendations, our client was able to develop a successful photography product that met the needs of this growing and important consumer group.
Want to know more about our focus group research work? Contact us or email us at felicia@assembled.sg
Focus group rooms bring out the insight
As a market research agency, we understand that focus group discussions are only effective if participants are engaged and provide insightful feedback. That’s why we prioritize creativity and engagement in our focus group rooms, and we go to great lengths to ensure that our clients are satisfied with our research process.
The Importance of Creativity and Engagement in Focus Group Discussions
Our focus group rooms are designed to inspire participants and encourage collaboration, which helps us gather deeper insights into our clients’ target audiences. We believe that creativity is a key factor in successful focus group discussions, and we strive to create an environment that fosters creativity and ideas. By engaging participants and encouraging them to think outside the box, we’re able to uncover insights that might not have been revealed otherwise.
The Benefits of Live Relay of HD Video for Real-Time Feedback
We understand that clients want to be involved in the process and have control over the outcomes. That’s why we use live relay of HD video via TV in the viewing room. This allows clients to see what’s happening in real-time and provide feedback to our team. We also dial-in stakeholders in different locations for this live relay and discussion, ensuring that everyone is on the same page. This approach helps us create a collaborative environment where everyone’s voice is heard. Our clients appreciate this level of involvement, and it helps us deliver better results.
Creating a Positive and Engaging Atmosphere for Focus Group Discussions
We know that focus group discussions can sometimes be tedious, which is why we make them an event that clients look forward to. We offer exciting spaces and great food to make the experience as enjoyable as possible. By creating a positive and engaging atmosphere, we ensure that participants are focused and attentive during the discussion. This approach helps us gather valuable insights that can help our clients achieve their business objectives. We believe that the environment plays a significant role in focus group discussions, and we go to great lengths to ensure that our clients and participants are comfortable and engaged.
Delivering Deeper Insights and Actionable Recommendations for Clients
At the end of the day, our approach to focus group discussions is centered around creativity, engagement, and collaboration. We believe that this approach helps us deliver deeper insights, actionable recommendations, and a great experience for our clients. By fostering creativity and ideas, using live relay of HD video, and creating a positive and engaging atmosphere, we’re able to gather valuable insights into our clients’ target audiences and help them make informed decisions. Our clients appreciate our commitment to excellence, and it shows in the results we deliver.
In summary, we believe that creativity, engagement, and collaboration are essential to successful focus group discussions. By creating an environment that fosters these qualities, using live relay of HD video for real-time feedback, and offering an engaging atmosphere, we’re able to deliver deeper insights and actionable recommendations to our clients.
If you’re looking for a market research agency that prioritizes your success, consider working with us.
Co-Creating Digital Finance with Affluent Consumers in SEA
The affluent consumers of SEA hold the key to region’s future. With the region’s economies growing rapidly, financial institutions are seeking ways to tap into the purchasing power of young, educated, and affluent consumers.
Technical Issues with Digital Financial Transactions
However, the tech-savvy affluent consumers in the emerging regions of Southeast Asia have already faced many technical issues with digital financial transactions in the past. They demand secure, reliable, and efficient digital financial services.
An Immersive Approach to Co-Creating Communication Concepts
To meet this demand, Assembled developed an immersive and engaging approach to co-creating communication concepts with these young consumers. Our team assembled a diverse group of over 100 affluent millennials from Indonesia and Thailand for in-depth discussions on their usage, attitudes, and experiences with digital financial transactions.
100+ Affluent Millennials Engage in In-Depth Discussions
The discussions covered topics such as payment security, ease of use, customer service, and user experience. Our approach was immersive, engaging, and interactive, with participants coming together regularly for several months to ideate, react, and improve digital financial transactions.
Secure Online Community Platform for Confidential Conversations
The participants were able to share their thoughts, feedback, and experiences in a safe and secure online community platform, which we developed specifically for this project. This platform allowed for confidential and transparent conversations between the participants and our client.
Capturing Micro-Moments of Payment for Deeper Insights
Before diving into the research, we asked our participants to participate in a pre-task that involved capturing screenshots of various digital financial services and micro-moments of payment. This exercise allowed us to gain a deeper understanding of their preferences and behaviors, laying the groundwork for more productive discussions.
Efficient Research Process Completed in Just Three Weeks
In just three weeks, we completed our comprehensive research process, including recruitment and fieldwork. Our efficient timeline allowed us to quickly deliver valuable insights and actionable recommendations to our client for successful product development and launch.
Insights and Recommendations for Successful Product Development
By co-creating innovative communication strategies with engaged and insightful affluent millennials, we helped our client to understand the needs and desires of this important target market. With our insights and recommendations, our client was able to develop digital financial services that are secure, reliable, and efficient, meeting the demands of this growing and important consumer group in Southeast Asia.
Would you like to know more? Contact us or email us at felicia@assembled.sg
The millennial mothers in Manila and Bangkok
Millennial moms in Southeast Asia are time-pressed dinner superheroes. They juggle work, household chores, and parenting, all while ensuring their family enjoys delicious and nutritious meals. A crucial part of their cooking arsenal is a set of secret cooking ingredients – spices and condiments – that add flavor and depth to their dishes.
As tech-savvy millennials, they are always looking for new experiences and ways to enhance their culinary skills. When a client approached Assembled with the idea of launching a new flavor in their food-related category in Manila and Bangkok, we knew we had to involve these millennial moms in the concept testing process.
In-Depth Interviews with Senior Moderators
To uncover the flavor secrets of millennial moms in Southeast Asia, we assembled a diverse group of 40 participants from Manila and Bangkok. All participants were heavy users of two major food spice and condiment brands.
Our comprehensive research process included 90-minute in-depth interviews and tech play with senior accredited moderators from our panel. These interviews allowed us to gain insights into their cooking habits, flavor preferences, and product usage, as well as their reaction to the client’s new flavor concept.
Concept Testing for a New Flavor Launch
Our approach was immersive, engaging, and interactive, with participants coming together for over 60 hours of concept testing. Through these discussions, we were able to gather valuable insights necessary for crafting compelling creative campaigns and taglines.
Efficient Research Process
Our efficient timeline allowed us to complete the comprehensive research process in just two weeks, including recruitment and fieldwork. We quickly delivered valuable insights and actionable recommendations to our client, enabling them to successfully launch their new flavor in Manila and Bangkok.
Key Findings and Recommendations
Through our research process, we were able to uncover the flavor secrets of millennial moms in Southeast Asia. We found that these moms heavily rely on a combination of traditional and modern spices and condiments to create unique and flavorful dishes. Our research also revealed that these moms are always looking for new and innovative products that can enhance their cooking experience.
Based on our findings, we provided our client with recommendations on how to effectively market their new flavor to this important target market. By co-creating innovative communication strategies with engaged and insightful millennial moms, we helped our client to understand the needs and desires of this important target market.
At Assembled, we understand the importance of involving consumers in the product development process. By conducting concept testing with millennial moms in Southeast Asia, we were able to help our client successfully launch their new flavor in Manila and Bangkok. Our efficient research process, comprehensive data analysis, and actionable recommendations ensured that our client could meet the needs and desires of this important consumer group.
If you’re looking for a market research agency that specialises in product testing, consider working with us.
Innovation work: Ethnography & workshops with Diabetic patients
Pharmaceutical companies invest heavily in market research to better understand their target audience and create products that meet their needs. However, gaining deep insights into patients’ lives, emotions, and needs can be challenging. To build empathy and truly understand the lives of diabetic patients, a leading pharma visited Singapore to immerse themselves in the lives of diabetic patients, using ethnography and workshops with clients, agencies, and consumers.
32 Type 1 and 2 Diabetic Patients: Assembled for Insights
The pharma company assembled a diverse group of 32 Type 1 and 2 diabetic patients for in-depth discussions on their condition, lifestyle, and experiences. The discussions were immersive, engaging, and interactive, with participants coming together regularly for several weeks to share their thoughts, feedback, and experiences in a safe and secure environment.
Go Mobile in the Beginning
To encourage patients to share more about their everyday moments, tensions, emotions, and needs, the pharma company went mobile in the beginning. Using mobile devices allowed patients to capture their everyday experiences and share them with the group in real-time. This approach helped to create a sense of community and encourage patients to open up and share more.
Have a Genuine Conversation
To truly understand the lives of diabetic patients, the pharma company had a genuine conversation with patients, using open-ended questions to encourage them to share their thoughts and experiences. By listening actively and responding empathetically, the pharma company was able to build trust and create a safe space for patients to share their experiences.
Provide a Sense of Community
In addition to going mobile and having a genuine conversation, the pharma company provided a sense of community for patients. The group formed a WhatsApp community to emotionally support each other, creating a space where patients could share their experiences, ask questions, and receive support from others who understand what they are going through.
Ethnography and Workshops
In addition to assembling a diverse group of patients, the pharma company used ethnography and workshops to gain deeper insights into patients’ lives, emotions, and needs. Ethnography allowed the company to observe patients in their natural environments, gaining insights into their daily routines, habits, and behaviors. Workshops with clients, agencies, and consumers helped to test ideas and gain feedback on potential products and services.
Efficient Timeline
The pharma company completed the comprehensive research process in just 2.5 weeks, including recruitment and fieldwork. This efficient timeline allowed them to quickly deliver valuable insights and actionable recommendations to improve their products and services for diabetic patients.
By immersing themselves in the lives of diabetic patients, using mobile devices, having a genuine conversation, and providing a sense of community, a leading pharma was able to gain deep insights into patients’ lives, emotions, and needs. Ethnography and workshops helped to test ideas and gain feedback on potential products and services. With our insights and recommendations, the pharma company was able to create products and services that meet the needs of diabetic patients, improving their quality of life and overall health.
If you are thinking of conducting market research in Singapore. Please feel free to contact us today or email us at felicia@assembled.sg
Product testing with affluent expats of Singapore
Engaging expats in qualitative research can be challenging, especially when it comes to testing novel products. Expats in Singapore, particularly those from the US, UK, Canada, Australia, Germany, and France, have strong views on product testing and may require unique incentives to participate in research. In this case study, we demonstrate how Assembled was able to successfully recruit affluent expats for product testing.
Recruiting Affluent Expats
To engage affluent expats in Singapore, Assembled used nodal recruitment from expat societies, moving company networks, and social media. This recruitment strategy allowed us to build an impressive list of over 30 affluent expats with an average personal monthly income of SGD $8,000. Our sample included business owners, healthcare professionals, managers, teachers, data analysts, and civil servants, providing a diverse range of perspectives and experiences.
60+ Hours of Product Testing
Our research approach involved an hour of experiential in-depth interview and product placements. Over the course of 1.5 weeks, we conducted over 60 hours of product testing, with participants providing valuable insights and feedback on the product. By immersing the participants in the product experience, we were able to gather rich, in-depth insights that would have been difficult to capture through traditional research methods.
Engaging Snobs in Product Testing
One of the challenges in product testing is engaging participants who are fragrance snobs, and who may have very specific preferences and tastes. To overcome this challenge, we used an immersive approach to engage participants in the product experience. We also provided unique incentives to encourage participation, such as providing exclusive access to new products and offering attractive compensation.
Efficient Research Process
Our comprehensive research process, including recruitment and fieldwork, was completed in just one week. This efficient timeline allowed us to quickly deliver valuable insights and actionable recommendations to our client for successful product development and launch.
Engaging affluent expats in product testing requires a unique approach that leverages the latest research techniques and recruitment strategies. As this case study demonstrates, nodal recruitment from expat societies, moving company networks, and social media can be an effective way to build an impressive list of participants. Additionally, using an immersive approach to engage participants in the product experience can help to overcome the challenges of engaging fragrance snobs. With our insights and recommendations, our client was able to develop new products that met the needs and desires of this important consumer group.
Want to know more about our qualitative market research work in Singapore? Contact us or email us at felicia@assembled.sg
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